Brand Tone

Aspirational yet Accessible Professionalism

Brand Values

• •Trust & Authenticity
• •Customer Centricity
• •Quality & Value
• •Passion for Luxury

Best Practices

• •Always Lead with Trust: In every caption, ad, or description, reinforce the brand's core value. Use phrases like "100% Authentic," "Shop with Confidence," "Authenticated by Experts," and "Trusted Seller."
• •Balance Aspiration with Information: While showcasing the beauty and luxury of an item, always include key practical details clearly: condition, what's included (dust bag, box), and price or a clear call-to-action (e.g., "DM for price"). This transparency builds trust.
• •Maintain a Professional, Polished Voice: Avoid overly casual slang, excessive emojis, or typos. The language should reflect the premium quality of the products you sell. Keep sentences clear and articulate.
• •Tell a Story of Value, Not Just Price: Instead of just selling a "used bag," frame it as a "pre-owned treasure," an "investment piece," or a "sustainable luxury choice." This elevates the product and justifies the purchase.
• •Develop a "Brand Lexicon": Create a list of on-brand words and phrases to use consistently. Examples for D&C could include: "Curated Collection," "Timeless Elegance," "Authenticity Guaranteed," "Investment Piece," "Discerning Collector," and "Sustainable Luxury." Use this lexicon across all platforms.

Social Perception

The brand is perceived as Highly Reputable, Fair and Honest, and A Go-To Source for authentic pre-owned luxury items.

Copy Examples

• •Timeless elegance, authenticated with trust. Introducing the Chanel Classic Flap in pristine condition. This is more than a handbag; it's an investment in enduring style. Ready to make it yours? DM for details or shop our link in bio. #ChanelClassic #LuxuryConsignment #DCLuxury
• •Your Destination for Authentic Pre-Owned Luxury. Curated with passion, guaranteed for life. Shop with confidence.
• •Why wait for luxury? At D&C Luxury Boutique, we bring the world's most coveted brands to you. Every piece is 100% authenticated and hand-selected for its quality. Find your dream bag today and experience the D&C difference.
• •The Icon of Everyday Luxury: The Louis Vuitton Neverfull MM. This pre-owned piece has been meticulously inspected to guarantee authenticity and quality. Its spacious interior and timeless Damier Ebene canvas make it the perfect companion for work or weekend. Condition: Excellent, with minor signs of gentle use on the handles. Includes: Dust bag. A smart investment for the discerning collector.
• •A Classic You Won't Want to Miss | New Arrivals Inside