Brand Tone

Empowering & Inspirational, Conscious & Ethical, Stylish & Quality-Focused, Approachable & Community-Oriented

Brand Values

• •Well-being
• •Quality & Comfort
• •Inspiration & Empowerment
• •Sustainability & Ethical Responsibility
• •Purpose-Driven
• •Personal Connection & Inclusivity

Best Practices

• •Be Transparent and Authentic: When discussing sustainability or ethical practices, provide specific details (like the 1% for trees or use of recycled materials) to build trust and show genuine commitment.
• •Highlight the blend of quality, comfort, and purpose in product descriptions.
• •Incorporate motivational quotes and messages that align with the brand's mission to support physical and mental well-being.
• •Showcase the use of sustainable materials and ethical production practices.
• •Encourage user-generated content and community engagement to foster a personal connection with customers.

Social Perception

Emerging Brand with Positive Intentions and a Focus on Empowerment.

Copy Examples

• •Join our journey.
• •Shine on!
• •Our latest collection is crafted with innovative bioplastics and recycled materials, because we believe in fashion that feels good, does good, and looks incredible.
• •Maison Maxine: Activewear designed for your well-being.
• •Empowering you, one sustainable piece at a time.