Brand Tone

Professional and Authoritative, Benefit-Driven and Promising, Confident, Direct and Informative

Brand Values

• •Efficacy and Results: The brand emphasizes the transformative power of its products and their ability to repair and beautify hair.
• •Quality and Advanced Technology: Mention of tecnologia de ponta and professional-grade formulations suggests a commitment to high-quality ingredients and innovation.
• •Hair Health: The core message revolves around restoring health, vitality, and protection to hair.

Best Practices

• •Focus on Transformation and Results: Consistently highlight the tangible benefits and positive changes users can expect (e.g., restores, strengthens, intense shine, transforms).
• •Be Clear and Informative: While being aspirational, ensure product descriptions and instructions are easy to understand and clearly outline the benefits and usage.
• •Use Professional and Authoritative Language: Incorporate terms related to advanced technology and professional-grade formulations to convey expertise and quality.
• •Emphasize Hair Health: Highlight how the products contribute to restoring health, vitality, and protection to hair.
• •Showcase Before and After Results: Use visuals and testimonials to demonstrate the transformative power of the products.

Social Perception

Efficacy and results, Quality and advanced technology, Hair health, Niche audience (potentially Brazilian Portuguese speakers), Association with hair transformation

Copy Examples

• •Transforme Seus Cabelos com D'Charme Professional!
• •A melhor linha de tratamento que você já ouviu falar.
• •Kit Absolut Repair D'charme Profissional: Transformação com tecnologia de ponta (LWK + Nano Link) para cabelos danificados, secos ou quimicamente tratados.
• •Cabelos saudáveis, hidratados e protegidos com D'Charme Professional.
• •D'Charme Professional: A solução para restaurar e fortalecer seus cabelos, proporcionando um brilho intenso.