Brand Tone

Aspirational, sophisticated, and serene

Brand Values

• •Quality
• •Craftsmanship
• •Well-being
• •Ethical Production
• •Affordable Luxury
• •Serenity

Best Practices

• •Develop a Brand Voice Chart: Create a document that outlines the brand's personality traits (e.g., serene, sophisticated, warm), tone (e.g., inspiring, calm), and vocabulary (e.g., "sanctuary," "elevate," "curated"). This will serve as a guide for all written content.
• •Focus on Sensory Language: Use descriptive words that appeal to the senses—particularly smell, sight, and touch. Instead of just listing fragrance notes, describe the experience or mood they create.
• •Maintain a Consistent Narrative: Every piece of copy, from product descriptions to social media captions, should reinforce the brand's story of quality, craftsmanship, and creating a beautiful living space.
• •Prioritize Clarity and Simplicity: While the tone is sophisticated, the language should remain clear and accessible. Avoid jargon and focus on conveying the value and benefits of the products in a straightforward manner.
• •Establish a Strong Social Media Presence: To build a community and a more defined brand perception, creating and maintaining active social media profiles is crucial. This will also provide a platform for consistent brand messaging and direct engagement with customers.

Social Perception

Limited but positive, primarily shaped by its website which projects an image of a high-quality, niche fragrance company; a significant reputation has yet to be established due to limited online presence and customer feedback.

Copy Examples

• •Transform your space into a sanctuary. Our hand-poured candles are crafted with coconut-soy wax and non-toxic fragrances to help you unwind and recharge. Because you deserve a moment of peace.
• •Introducing 'Midnight Jasmine & Oud.' An intoxicating blend of night-blooming jasmine, rich oud, and a hint of black amber. This is the scent of a story waiting to be written. Light it and let the evening unfold.
• •Subject: Elevate Your Everyday. Don't wait for a special occasion to enjoy a touch of luxury. Our room sprays instantly refresh your home with sophisticated scents, turning routine moments into something remarkable. Discover your new signature fragrance today.
• •The Art of Atmosphere. Curated fragrances for a life lived beautifully. Vegan, cruelty-free, and hand-poured with intention.
• •CHAPPELL MAN: A fragrance that is as distinctive as you are. With opening notes of mint and lemon and a powerful base of vetiver and oak, this is more than a scent—it's a statement.