Brand Tone

aspirational, elegant, and passionate

Brand Values

• •Quality
• •Artistry & Creativity
• •Experience & Emotion
• •Affordability & Accessibility
• •Passion & Dedication
• •Elegance & Sophistication

Best Practices

• •Always Weave in "Affordable Luxury": Consistently balance aspirational and sophisticated language ("exquisite," "artistry," "elegance") with the accessible and inclusive message of "affordable luxury" or "quality fragrance within reach."
• •Emphasize Craftsmanship and Quality Ingredients: Regularly mention the use of "natural oils," "carefully selected ingredients," and the "artistry" or "meticulous crafting" process to reinforce the high-quality aspect.
• •Focus on the Experiential and Emotional Aspect: Frame fragrances not just as products, but as "experiences," "stories," or ways to evoke "emotion," "beauty," and "individuality."
• •Maintain a Passionate and Sincere Voice: Let the founder's passion and dedication shine through. Use language that feels genuine, enthusiastic, and connected to the love of perfumery.
• •Adapt to the Platform but Retain Core Values: While TikTok content will be trendier and more fast-paced than a website's "About Us" page, the underlying values of quality, artistry, and affordable luxury should still be subtly present in the messaging, even if the delivery is different.

Social Perception

Pakistani brand offering high-quality, luxurious yet affordable perfumes

Copy Examples

• •Headline: Zeist Fragrances: Where Artistry Meets Scent. Your Journey to Affordable Luxury Begins. *Body:* Discover exquisite, long-lasting perfumes crafted with passion and the finest natural oils. We believe luxury shouldn't be exclusive. Experience the Zeist difference.
• •Social Media Post (Instagram/Facebook): *Image: Elegant shot of a perfume bottle with evocative background.* Caption: Every Zeist fragrance tells a story. A whisper of elegance, a touch of innovation, a moment of pure emotion captured in a bottle. What story will your scent tell today? #ZeistFragrances #ScentStory #AffordableLuxury #MadeInPakistan
• •TikTok Video Concept: *Video: Fast-paced montage showing ingredients, the perfume-making process (stylized), diverse people enjoying the scents, ending with the new store and website.* Text Overlay/Voiceover: "From global ingredients to your signature scent. ✨ Zeist Fragrances: High quality, natural oils, unforgettable experiences. Making luxury accessible. Visit our new Peshawar store or shop online! #ZeistFragrances #PerfumeTikTok #LuxuryForAll #Peshawar #FragranceExperience"
• •Product Description Snippet (for a floral scent): Embrace the essence of a blooming garden. Our [Perfume Name] is a harmonious blend of [Key Floral Note 1] and [Key Floral Note 2], enriched with natural oils for a scent that captivates and lasts. It’s more than a perfume; it’s an experience of pure elegance and emotion.
• •Promotional Email Subject: Unlock Your Signature Scent: Experience Zeist's Affordable Luxury. *Body:* At Zeist Fragrances, we pour passion and artistry into every bottle. Discover our collection of high-quality perfumes, crafted to inspire and evoke emotion, all within your reach. Find the scent that tells your unique story.