Brand Tone

Eclectic & Authentic, Positive & Uplifting, Handmade & Unique, Humorous & Candid, Spiritual & Mystical (with a light touch)

Brand Values

• •Individuality & Self-Expression
• •Creativity & Craftsmanship
• •Sustainability & Upcycling
• •Joy & Well-being
• •Practicality
• •Authenticity

Best Practices

• •Embrace Katherine's Voice: Channel the founder's personality – her uniqueness, passion for making, sustainability, and touch of candid humor. Write as if she's sharing her favorite finds and creations with a friend.
• •Highlight the "Handmade" & "Unique": Consistently use words like "handcrafted," "one-of-a-kind," "limited run," "upcycled," "unique," and "not mass-produced" to reinforce this core value.
• •Inject Personality & Whimsy: Don't be afraid to be a little playful, mystical, or humorous where appropriate (like the "Fuck Off Spray"). Use evocative and slightly enchanting language for relevant products.
• •Speak to Individuality: Address the customer as someone who appreciates things that are different and allow for self-expression. Use inclusive language that celebrates uniqueness.
• •Balance the Eclectic: While the product range is diverse, ensure the copy consistently ties back to the core themes of joy, creativity, authenticity, and perhaps a touch of everyday magic. Ensure a common thread of quality and care runs through all descriptions.

Social Perception

Positive Customer Experiences, Unique & Niche, Personal & Relatable

Copy Examples

• •Light up your sacred space (or just your living room, we don't judge!) with our new Moonbeam Magic candle. Hand-poured with love, recycled-jar sass, and a sprinkle of who-knows-what enchantment. Get yours before they vanish into thin air!
• •Unleash your inner craft witch! Our 'Midnight Maker's' bundle is packed with unique fabrics and curious charms to get those creative cauldrons bubbling. What magic will you conjure today?
• •Warning: May spontaneously talk about crystals and weird history. This mug gets it. Fuel your wonderfully weird self with your favorite brew. Perfect for an office that needs a little magic or a laugh.
• •Escape the mundane, embrace the magical. Our latest eBook, 'Whispers of the Wise Willow,' guides you through simple mindfulness practices to find your calm in the chaos. Because even bewitched angels need a moment of peace.
• •Tired of the same old stuff? Bewitched Angel Store is your sanctuary for the delightfully different. From handcrafted wonders and spiritual tools to gifts that raise an eyebrow (and a smile). Embrace your unique. Shop the magic.