Tono de Marca

Storytelling-focused, Friendly and Engaging, Inspirational and Expressive, Accessible Luxury

Valores de Marca

• •Self-Expression & Storytelling
• •Authenticity
• •Creativity
• •Quality
• •Connection
• •Customer-Focused

Mejores Prácticas

• •Always Circle Back to 'Storytelling': Frame product descriptions, social media posts, and ads around the idea that each piece helps the wearer tell their personal story or express their individuality. Use phrases like 'tell your story,' 'express your passion,' 'capture your memories.'
• •Use Inclusive and Inviting Language: Foster a sense of community by using warm, friendly, and engaging language. Ask questions, encourage sharing, and make customers feel like they are part of a collective of 'storytellers and memory keepers.'
• •Highlight Uniqueness and Detail: Emphasize the creativity and craftsmanship behind the charms. Use descriptive adjectives that convey the intricate designs and the inspiration behind them (e.g., 'intricately detailed,' 'inspired by fairytales,' 'uniquely yours').
• •Balance Aspiration with Accessibility: While showcasing beautiful and aspirational imagery, ensure the copy reinforces the idea of accessible luxury and quality (e.g., '925 sterling silver,' 'crafted with care') without being elitist.
• •Maintain a Positive and Uplifting Voice: The overall tone should be optimistic and celebratory, focusing on the joy of self-expression, collecting, and marking life's special moments. Even when addressing practical aspects like materials, weave in the emotional connection.

Percepción Social

Positive perception of design, variety, and aesthetic appeal with some concerns about legitimacy/service. Positioned as a Pandora Alternative.

Ejemplos de Copy

• •Headline: Your Story, Charm by Charm. Body: Don't just wear jewelry, wear your life. Each Pangama charm is a chapter, a memory, a passion. Crafted from 925 sterling silver, what story will you tell today? Explore our new arrivals and add a new piece to your narrative.
• •Social Media Post: ✨ What moment defined your week? ✨ Find a charm that captures it forever. Our collectors love finding unique pieces that whisper their favorite memories. Share your latest charm story in the comments below! #PangamaJewelry #MyStoryInCharms #CharmCollector
• •Product Description (for a travel charm): Wanderlust Woven in Silver. This intricately detailed [Eiffel Tower/Airplane/Compass] charm isn't just an accessory; it's a reminder of adventures had and those still to come. Made with genuine 925 sterling silver, let it be a beacon for your next journey. Where will your Pangama charm take you?
• •Email Subject: A New Chapter for Your Bracelet Awaits! Email Body: Hello [Customer Name], we believe every passion deserves to be celebrated. Our latest collection is filled with unique charms inspired by [mention a theme, e.g., the magic of nature, the thrill of new hobbies]. Find the perfect piece to express *you*. Click here to discover designs that speak your language.
• •Website Banner: More Than Jewelry. It's Your Signature. Pangama crafts meaningful pieces for your unique journey. Authentic designs in quality 925 silver. Start building your story.