Brand Tone

Helpful and Supportive, Friendly and Approachable, Creative and Inspiring, Professional and Quality-Oriented

Brand Values

• •Personalization & Customization
• •Quality & Craftsmanship
• •Customer Centricity & Exceptional Service
• •Ease of Use & DIY Empowerment
• •Passion & Dedication

Best Practices

• •Create a Simple Tone & Voice Guide: Document key characteristics of your brand voice (e.g., Helpful, Friendly, Inspiring, Professional yet Approachable) and provide examples of "do's and don'ts" for common communication scenarios (e.g., product descriptions, customer service emails, social media posts). Share this with anyone creating content.
• •Focus on "You" (The Customer): Frame benefits and instructions around the customer's needs and experience. Use language like "You can easily transform..." or "We're here to help you..." This reinforces the customer-centric value.
• •Emphasize Ease and Support: Consistently highlight how easy the products are to use, and always mention the availability of instructions, tutorials, and customer support. This builds confidence and aligns with the DIY empowerment value.
• •Inject Personality & Passion (Authentically): Especially for a small business, letting the passion for the products and customer success shine through can be very appealing. Phrases like "We love helping you create..." or sharing the "why" behind the business can build connection.
• •Maintain Clarity and Simplicity: While being creative and friendly, ensure that all instructions, product information, and calls to action are clear, concise, and easy to understand. Avoid jargon where possible, especially given the DIY nature of the products.

Social Perception

High Trust and Satisfaction, Reliable for Special Events, Helpful and Responsive Seller, Go-To for DIY Decor

Copy Examples

• •Headline (Website/Social Media): "Your Vision, Beautifully Crafted. ✨ Easy DIY Decals for Unforgettable Moments & Spaces."
• •Instagram Post Caption: "Planning your dream wedding? 💍 Let us help you add that perfect personalized touch! Our easy-to-apply mirror decals are lovingly handmade in Sydney to make your special day shine. Got a custom idea? We're all ears! #DIYWedding #LiemanCoMagic #WeddingDecor #PersonalisedSigns"
• •Product Description Snippet (for a business logo decal): "Transform your storefront or vehicle into a professional statement. Our durable, high-quality vinyl decals are simple to install (we promise!) and designed to last. Send us your logo, and let's bring your brand to life! We're a small Aussie business passionate about helping you succeed."
• •Email to a customer inquiring about a custom order: "Hi [Customer Name], Thanks so much for reaching out with your wonderful idea! We absolutely love working on custom designs and are excited to hear more about what you envision. At LiemanCo, making your unique ideas a reality is our passion. Could you share a bit more detail or an image of your concept? We're here to help every step of the way! Warmly, Liesel and the LiemanCo Team."
• •About Us Snippet: "From our family to yours, LiemanCo is all about adding that special, personal touch. We believe everyone deserves to create spaces and celebrate moments that truly reflect their style. That's why we pour our hearts into crafting high-quality, easy-to-use custom decals right here in Sydney, Australia. Let's create something beautiful together!"