Brand Tone

Promotional and Direct, Service-Oriented (on website)

Brand Values

• •Variety/Versatility
• •Affordability/Value
• •Convenience
• •Trust/Security (Aspired)
• •Customer Service (Aspired)

Best Practices

• •Emphasize Trust and Reliability: Even with a focus on low prices, weave in messages about secure payment, customer support availability, and clear return/exchange policies to build confidence.
• •Use Consistent Terminology: Ensure that key phrases like 'Frete Grátis para todo o Brasil,' 'Ofertas Imperdíveis,' and 'Sua loja de variedades' are used consistently across the website, social media, and any marketing communications to reinforce brand identity.
• •Showcase Customer Success: Actively solicit and prominently display customer reviews and testimonials. Address any negative feedback transparently and constructively.
• •Enhance Social Media Engagement: Create engaging content that goes beyond just product promotion. Run contests, ask questions, and respond to comments to build a community.
• •Highlight Product Quality: While affordability is important, don't sacrifice perceived quality. Use descriptions and visuals that showcase the value and durability of your products.

Social Perception

General E-commerce Store, Focused on Price and Convenience, Neutral-to-Cautious

Copy Examples

• •Ofertas Imperdíveis! Frete Grátis para todo o Brasil!
• •Sua Loja Multinicho de Confiabilidade e Variedade!
• •Preços muito abaixo do mercado! Aproveite!
• •Compra Segura com MercadoPago e entrega garantida!
• •Dúvidas? Fale conosco via WhatsApp ou email!