Brand Tone

Elegant & Evocative, Warm & Inviting, Conscious & Caring, Approachable & Friendly

Brand Values

• •Quality & Craftsmanship: Highlighting "handmade" and the use of high-quality European ingredients.
• •Sustainability & Ethics: Commitment to vegan, cruelty-free ingredients and sustainable waxes like rapeseed and coconut.
• •Well-being & Ambiance: Focus on creating a pleasant, cozy, and mood-enhancing atmosphere in the home.
• •Sensory Experience: Dedication to creating appealing and evocative scents.
• •Customer Connection: Engaging with their audience through descriptive language and behind-the-scenes content.

Best Practices

• •Develop a Brand Voice Guide: Document key an_style attributes (e.g., adjectives to use/avoid, sentence structure preferences, level of formality) and share it with anyone creating content.
• •Focus on Sensory Language: Use vivid, descriptive words that appeal to the sense of smell, sight, and the emotions associated with them. Instead of just "smells good," describe *how* it smells and the feeling it evokes.
• •Highlight Core Values: Weave in mentions of "handmade," "vegan," "cruelty-free," and "sustainability" naturally within product descriptions and storytelling to reinforce what the brand stands for.
• •Maintain Aesthetic Consistency: Ensure that the language used complements the visual identity of the brand – elegant, clean, and warm.
• •Engage with Empathy and Warmth: When responding to comments or messages, maintain the inviting and caring tone. Address customers by name where possible and show genuine appreciation.

Social Perception

Pure Ambiance is likely perceived as a provider of high-quality, aesthetically pleasing, and ethically produced home fragrance products. Customers are likely drawn to the visual appeal of the products and the promise of creating a specific mood or ambiance. The "handmade" and "small business" aspects, combined with ethical considerations, likely resonate positively with consumers looking for unique and responsibly made items. There's an appreciation for the detailed scent descriptions and the effort to create an experience around each product.

Copy Examples

• •Product Description (Sweater Weather Candle): Embrace the comforting embrace of autumn with our 'Sweater Weather' candle. Hand-poured with notes of warm spices, soft vanilla, and a hint of earthy woods, it’s like your favorite cozy knit, bottled. Create your sanctuary.
• •Instagram Caption: Golden hour glow, made even more magical. ✨ Our [Candle Name] candle, with its enchanting notes of [Key Scent 1] and [Key Scent 2], is here to transform your evenings. Tap to bring this handmade luxury home. #PureAmbiance #ScentedSanctuary #HandmadeWithLove
• •Email Subject Line (New Collection): An Invitation to Indulge: Discover the New Scents of Pure Ambiance.
• •Website Banner: Crafting Moments, Scent by Scent. Explore our handmade, vegan candles and elevate your everyday.
• •TikTok Video Idea (Voiceover Script): Watch us pour a little bit of magic! ✨ Each Pure Ambiance candle is handmade with love, vegan waxes, and the dreamiest scents to make your space feel like home. Which scent are you trying first? #candlemaking #smallbiz #cozyvibes #veganfriendly