Brand Tone

Professional and Knowledgeable, Customer-Focused and Service-Oriented, Established and Trustworthy, Inspirational and Design-Oriented, Community-Minded

Brand Values

• •Quality
• •Expertise and Education
• •Customer Satisfaction
• •Family & Legacy
• •Integrity & Trust
• •Community & Industry Leadership
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Document D&B Tile's specific tone (professional, knowledgeable, helpful, inspiring, established) with examples of do's and don'ts. Ensure all marketing, sales, and customer service personnel are trained on it.
• •Prioritize Customer Education: Consistently provide valuable information through blogs, social media, and in-showroom consultations. Content should aim to empower customers to make informed decisions, reinforcing D&B Tile's expertise.
• •Showcase Expertise & Legacy: Regularly feature content that highlights the company's long history, family values, involvement in the tile industry (e.g., certifications, associations), and staff expertise. This builds trust and authority.
• •Maintain Visual Consistency: Ensure that all visual elements (photography, videography, showroom design) reflect the brand's commitment to quality, design, and inspiration. Professional, high-quality imagery is key, especially for platforms like Instagram and Pinterest.
• •Engage Authentically and Responsively: Monitor social media and review sites, responding to comments and reviews (both positive and negative) in a professional, helpful, and timely manner. This demonstrates a commitment to customer service and allows the brand to manage its perception actively.

Social Perception

Established Authority, Resource for Professionals and Homeowners, Quality Showrooms, Helpful Staff (Mixed), Product Quality, Price Point, Community Contributor

Copy Examples

• •Headline (Website/Social Media): Transform Your Space with Confidence. D&B Tile: 50+ Years of Quality, Expertise, and Design Inspiration in South Florida.
• •Social Media Post (Instagram/Facebook - with a beautiful room image): Dreaming of a kitchen that wows or a bathroom that’s a sanctuary? Our design experts at D&B Tile are here to guide you. From timeless marble-look porcelain to bold, modern mosaics, discover the perfect tile to bring your vision to life. Visit one of our 9 showrooms today! #DBTile #SouthFloridaDesign #TileInspiration #HomeRenovation
• •Contractor-Focused Ad (LinkedIn/Trade Publication): Build Smarter with D&B Tile. Access premium tile collections, expert technical support, and contractor certification programs. We've partnered with the trade for over 50 years, providing the materials and knowledge you need to excel. Unlock Pro Benefits today. #DBTilePros #TileContractor #ConstructionExcellence
• •Blog Post Teaser (Website/Newsletter): Beyond the Tile: Uncover the D&B Tile Difference. It’s more than just our extensive selection; it's our commitment to your project's success. Learn about our family legacy, dedication to quality, and how we empower your design journey. Read our story. [Link]
• •Short Ad Copy (Google Ads/General Promotion): South Florida's Premier Tile Destination. D&B Tile - Quality. Selection. Expert Advice. Since 1968. Find a Showroom Near You!