Brand Tone

Professional, Innovative, Solution-Oriented, Design-Conscious, Sustainable, Customer-Focused

Brand Values

• •Innovation & Quality
• •Sustainability
• •Customer-Centricity & Customization
• •Local Production
• •Problem Solving

Best Practices

• •Prioritize Solution-Oriented Language: Focus on how the products solve a customer's problem (e.g., 'reduce echo,' 'enhance speech clarity,' 'improve focus') rather than just listing features.
• •Highlight Innovation and NZ-Made Quality: Consistently mention the innovative aspects (e.g., 'smarter design,' 'Ready-Clip™ system') and the 'Kiwi-made' quality and sustainability credentials.
• •Maintain a Professional yet Accessible Voice: Use clear, concise language. While technical specifications are important for a B2B audience, ensure the overall message is understandable and inviting to all potential customers. Explain technical terms if necessary (e.g., 'NRC').
• •Integrate Design and Aesthetics: Emphasize that the acoustic solutions are not just functional but also visually appealing and can enhance interior design. Use descriptive words that evoke style and seamless integration.
• •Showcase Expertise through Evidence: Use case studies, testimonials, and references to certifications or standards (like fire ratings or recycled content percentages) to build trust and demonstrate expertise and product performance.

Social Perception

Positive Customer Feedback, Professional Recognition, Eco-Conscious Image, Innovative

Copy Examples

• •Headline: Intelligent Sound. Inspired Design. Body: Experience the dbsorb difference. Our New Zealand-made acoustic panels don't just control noise – they elevate your space. Engineered for superior performance, designed for seamless integration. Discover your acoustic solution.
• •Headline: Silence the Echo. Amplify Clarity. Body: Tired of distracting reverberation? dbsorb offers innovative acoustic systems for offices, schools, and homes. Improve focus, enhance communication, and create more productive environments with our high-performance, eco-friendly panels.
• •Headline: Sustainable Acoustics. Beautifully Engineered. Body: Create quieter, more inspiring spaces with dbsorb. Our panels, made with up to 60% recycled content and installed with our innovative Ready-Clip™ system, offer a smarter, greener way to achieve acoustic comfort.
• •Headline: Your Space, Your Sound, Perfected. Body: At dbsorb, 'custom-as-standard' is our promise. We collaborate with architects, designers, and homeowners to deliver bespoke acoustic solutions that perfectly match your vision and performance needs. Let's design your ideal sound environment.
• •Headline: Hear the Difference. Feel the Focus. Body: From bustling open-plan offices to serene living areas, dbsorb acoustic panels transform how a space sounds and feels. Reduce noise, minimize distractions, and unlock a new level of comfort and productivity.