Brand Tone

Irreverent, humorous, casual, edgy, and trustworthy, with an approachable and earnest undertone.

Brand Values

• •Self-Expression
• •Quality Craftsmanship
• •Humor and Boldness
• •Accessibility

Best Practices

• •Lead with Attitude, Follow with Quality: Start with a bold, humorous, or irreverent hook in your copy, but always include a mention of the product's quality (e.g., "printed in-house," "high-quality materials," "premium feel") to ground the humor in credibility.
• •Embrace "You" and "Your": Center the customer in the narrative. Use direct address to empower them, with phrases like "Your design," "Express yourself," and "Say what you want."
• •Keep it Simple and Punchy: The brand's tone is direct and not overly wordy. Use short sentences and confident statements. Avoid corporate jargon or overly polished marketing language.
• •Balance Humor with Sincerity: While the product slogans are playful, the brand's story is about a family business. Occasionally leverage this sincerity in "About Us" content or customer service interactions to build trust and show the human side of the brand.
• •Be Consistent Across Channels: The edgy and fun tone of the products should be reflected in Instagram captions, ad copy, and even email marketing. Answering a customer query with a bit of personality that aligns with the brand can be more effective than a generic, formal response.

Social Perception

Perceived as a straightforward, reliable supplier of novelty and custom items, particularly as a B2B partner for customized goods. The public profile is still developing due to limited public reviews and social media discussion.

Copy Examples

• •Headline: Your Head, Your Rules. Sub-headline: Don't just wear a hat, make a statement. High-quality custom trucker hats printed in-house in Las Vegas.
• •Image: A lifestyle shot of someone wearing a custom, funny-slogan trucker hat. Caption: We heard your brain needed a little more attitude. We've got you covered. Literally. Tap to create your own custom trucker hat or shop our collection of ready-to-offend designs. #DBGPrints #CustomHats #TruckerHat #ExpressYourself
• •This isn't your average gas station cap. It's a high-quality, fully-adjustable canvas for whatever you need to say. Made with puff print that pops and printed by our family-run team in Vegas, this hat is built to last longer than your last bad decision. Go ahead, put your thoughts on it.
• •Headline: Boring Hats are a Crime. Body: Your personality isn't off-the-shelf, so why should your hat be? At DBG PRINTS, we make premium, custom trucker hats that say what you're really thinking. Design yours now and let your head do the talking.
• •Is this what you wanted to say? Your custom hat awaits.