Brand Tone

enthusiastic, modern, and performance-oriented

Brand Values

• •Quality and Craftsmanship: Emphasis on high-quality materials like stainless steel and real carbon, and custom-made products.
• •Individuality and Personalization: Offering products that allow customers to customize and enhance their vehicles to reflect their personal style. The tagline "It's an expression of your personality" is used in relation to ambient lighting.
• •Performance and Aesthetics: Products are designed to improve both the look and, in some cases (like exhausts), the performance/sound of vehicles.
• •Innovation: Introduction of products like digital dashboards and "Next Level" ambient lighting suggests a focus on modern vehicle enhancements.
• •Customer Engagement: Active presence on social media and direct communication channels (WhatsApp mentioned for urgent help) indicate an approachable brand.

Best Practices

• •Embrace Enthusiastic Language: Use strong verbs and evocative adjectives that convey excitement and passion for car tuning (e.g., "unleash," "transform," "breathtaking," "command").
• •Highlight Performance and Quality: Consistently mention the tangible benefits – improved sound, enhanced aesthetics, premium materials (stainless steel, real carbon), and precision craftsmanship.
• •Maintain a Modern & Tech-Forward Feel: Especially when discussing products like digital dashboards or RGB lighting, use contemporary language that reflects innovation and cutting-edge design.
• •Be Direct and Confident: Present information clearly and confidently, showcasing expertise and the value of the products. Avoid overly passive language.
• •Personalize and Engage (especially on social media): Mirror David Bese's approachable style by asking questions, encouraging interaction, and using a slightly more informal yet still professional tone where appropriate (like TikTok/Instagram). Use relevant hashtags to reach the target audience.

Social Perception

Positive: Customers and followers on social media generally exhibit excitement and interest in the products, especially the visual and sound aspects of exhaust systems and carbon parts. There's anticipation for new product developments, such as digital dashboards for specific models. The brand is perceived as a provider of desirable, modern tuning parts. One customer review for carbon mirror caps mentioned "super and great quality of the product."

Copy Examples

• •Headline (Exhaust System): "Unleash the True Voice of Your Ride. Discover dbcustoms Performance Exhausts – Sound On, Limits Off."
• •Instagram Post (Carbon Steering Wheel): "Grip perfection. Command attention. Our new carbon fiber steering wheel for the Golf 8 isn't just an upgrade, it's a statement. Precision crafted, breathtaking design. Ready to transform your cockpit? Link in bio! #dbcustoms #Golf8 #CarbonFiber #Tuning #PerformanceParts"
• •TikTok Video Caption (Ambient Lighting): "Daylight? No problem. Our Next Level Ambient Lighting shines BRIGHT. ✨ Set the mood, define your style. What color would your ride be? Let us know! 👇 #dbcustoms #AmbientLighting #RGB #CarMods #InteriorGoals"
• •Product Description (Digital Dashboard): "Modernize Your Drive. The dbcustoms Digital Dashboard brings cutting-edge tech and crystal-clear info right to your line of sight. Customizable, precise, and undeniably cool. Pre-order yours and step into the future. #dbcustoms #DigitalDash #CarTech #UpgradeYourRide"
• •Website Banner (General): "dbcustoms: Elevate Your Drive. From head-turning exhaust notes to bespoke carbon details, we craft the upgrades that define your passion. Quality. Performance. Individuality."