Brand Tone

Empathetic, Understanding, Supportive, Encouraging, Playful, Engaging, Expert-Backed, Trustworthy, Sincere, Authentic

Brand Values

• •Family Connection
• •Open Communication
• •Child Development & Emotional Intelligence
• •Meaningful Play
• •Quality & Thoughtfulness

Best Practices

• •Lead with Empathy: Acknowledge the challenges parents face (e.g., 'We get it—life is busy, screens are everywhere...')
• •Incorporate Expert Authority Gently: Mention the creators' backgrounds (teacher, child psychologist) and the expert-design to build credibility without sounding overly clinical.
• •Use Storytelling & Testimonials: Share relatable scenarios (like Amaris's personal story)
• •Focus on the benefits of family connection and open communication.
• •Highlight the game's ability to create meaningful moments and lasting memories.

Social Perception

Highly Positive, Effective Tool, High Quality, Recommended

Copy Examples

• •Website Headline: 'Reconnect & Understand: The Family Game That Makes Talking Easy and Fun.'
• •'Family Time, Redefined'
• •Words like 'laughter,' 'meaningful conversations,' 'connect,' 'fun challenges,' and 'build confidence' are prominent.
• •'To help parents and kids connect, talk, and have fun together, all while learning more about each other.'
• •'Create moments that truly matter.'