Brand Tone

Friendly, accessible, and confident; benefit-driven with a touch of luxury.

Brand Values

• •Professional results
• •Accessibility
• •Convenience
• •Customer satisfaction
• •Self-care

Best Practices

• •Maintain a benefit-driven approach, focusing on how the products improve the customer's life.
• •Emphasize accessibility and convenience, highlighting ease of use and professional results at home.
• •Use clear and concise language, avoiding jargon and technical terms.
• •Incorporate trust-building elements like guarantees and positive customer feedback.
• •Create a sense of luxury and self-care, positioning the products as a way to elevate the customer's routine.

Social Perception

A brand that offers professional-quality beauty and wellness solutions, accessible and convenient for everyday use.

Copy Examples

• •Love your hair, every day!
• •Elevate your self-care routine and enjoy a touch of luxury at home.
• •Easy to use, effective results.
• •Marcanor’s range of home beauty tech delivers professional performance and a 100% satisfaction guarantee.
• •Experience effective, easy-to-use products that bring professional care right to your doorstep.