Brand Tone

Passionate, Knowledgeable, and Friendly

Brand Values

• •Quality
• •Freshness
• •Ethical & Sustainable Sourcing
• •Customer Satisfaction & Convenience

Best Practices

• •Lead with Passion, Follow with Facts: Start with expressive, enthusiastic language about the coffee experience, then support it with specific details about the bean's origin, flavor notes, or the roasting process.
• •Educate, Don't Just Sell: Frame product information as helpful advice. Instead of just listing features, explain the *benefit* to the customer (e.g., "Our grinding tips help you unlock the full flavor of the bean").
• •Use "We" and "You" to Foster Community: Write in a conversational style. Use "we" to talk about the brand's passion and process, and address the customer directly with "you" to make them feel part of the conversation.
• •Showcase Social Proof and Stories: Regularly feature customer testimonials, user-generated content, and stories about the coffee's origin. This reinforces the values of quality and community from an authentic perspective.
• •Maintain a Consistent Visual Identity: Ensure all photos and graphics on social media and the website reflect the brand's quality-focused and modern aesthetic. High-quality imagery of the coffee and brewing process reinforces the premium nature of the product.

Social Perception

Reliable source of high-quality, specialty coffee in Ireland; trusted supplier; community-oriented; expert and enthusiast hub.

Copy Examples

• •Meet the Valentia Blend, our latest obsession. Hand-roasted in small batches, this award-winning bean delivers a smooth, rich cup every time. We taste notes of deep chocolate and a hint of citrus. What will you discover? Link in bio to bring home the best part of your morning.
• •Never run out of your favorite coffee again. With a DB Beans subscription, you get our ethically sourced, freshly roasted beans delivered right to your door. Quality coffee, on your schedule. Click to customize your plan and save 10% on your first order!
• •Just starting your specialty coffee journey? We're here to help. Explore our brewing guides and discover our most popular blends. Let us show you how a great cup of coffee at home is easier than you think.
• •Ever wonder what goes into your cup? This week, we're taking you behind the scenes with our partners at Pure Roast Coffee. See the passion and precision that goes into every roast and understand why we're so committed to quality. Read more on the blog.
• •Saturday morning coffee ritual: French press or pour-over? There's no wrong answer, but we want to know how you're brewing your DB Beans today! #DBCoffee #SpecialtyCoffee #WeekendVibes