Brand Tone

Professional, Expert, and Client-Centric with an Approachable touch

Brand Values

• •Expertise & Quality
• •Partnership & Long-Term Relationships
• •Integrity & Trust
• •Dedication & Understanding
• •Human-Centric Approach

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the identified tone (Professional, Expert, Client-Centric, Approachable) with examples of "do's and don'ts" for language, style, and specific terminology. This ensures everyone creating content understands how Sevra should "sound."
• •Know Your Audience for Each Channel: While maintaining core consistency, subtly adapt the tone to suit the platform and its audience. LinkedIn can be more formal and data-driven, while Instagram allows for more personality and visual storytelling. The core values and expertise should still shine through.
• •Prioritize Clarity and Professionalism: In the executive search industry, clear, concise, and error-free communication is paramount. Avoid jargon where possible, or explain it if necessary, ensuring all copy reflects expertise and attention to detail.
• •Emphasize Partnership and Solutions: Frame communications around how Sevra helps clients and candidates achieve their goals. Use collaborative language ("we partner with you," "together we can") to reinforce the client-centric value.
• •Regularly Audit and Refine Content: Periodically review website copy, social media posts, and marketing materials to ensure they align with the established brand voice and values. Gather feedback and make adjustments as the brand evolves or as new communication trends emerge.

Social Perception

Sevra is perceived as a credible and specialized recruitment partner for senior and specialist roles, a gateway to significant career opportunities, and a firm with a strong reputation for quality and expertise within the executive search industry.

Copy Examples

• •At Sevra, we understand that the right leadership can transform a business. This quarter, we're proud to have partnered with several pioneering tech firms to secure executives who are already driving innovation and growth. Finding talent that makes a real difference – that's the Sevra commitment. #ExecutiveSearch #TechLeadership #TalentAcquisition
• •Meet Sarah, one of our lead consultants for the Industrial sector! With over a decade of experience, Sarah is passionate about connecting exceptional talent with organizations shaping the future. It's the dedication of experts like Sarah that allows us to build lasting partnerships. #SevraTeam #RecruitmentExperts #IndustrialGrowth #MeetTheTeam
• •Your Partner in Strategic Talent. Sevra delivers expert Executive Search and Interim Management solutions, connecting you with the leaders who will define your future success. Let's build your exceptional team, together.
• •Dear [Name], Having followed [Client Company]'s impressive advancements in the [Industry] sector, we at Sevra believe our specialized approach to executive search could be a valuable asset in sourcing the key individuals to fuel your continued growth. We focus on understanding your unique challenges to deliver talent that truly aligns with your vision. Would you be open to a brief conversation next week? Sincerely, The Sevra Team.
• •Lead the Charge in [Industry/Role]. Our client, a forward-thinking leader in [Sector], is seeking a visionary [Job Title] to drive transformative change. Sevra is proud to partner in this critical search, seeking a candidate with proven expertise and a passion for innovation. Apply to make a tangible impact. #ExecutiveJobs #[RelevantHashtag]