Brand Tone

Aspirational & Adventurous, Sophisticated & Stylish, Innovative & Functional, Community-focused & Engaging, Conscious & Responsible

Brand Values

• •Quality & Durability
• •Innovation & Smart Design
• •Functionality & Versatility
• •Adventure & Exploration
• •Community
• •Sustainability & Responsibility
• •Aesthetics & Style

Best Practices

• •Maintain a consistent tone of voice across all platforms.
• •Use high-quality imagery and video to showcase products in use.
• •Highlight the innovative features and functionality of the products.
• •Engage with the community through comments, Q&A, and user-generated content.
• •Emphasize the brand's commitment to sustainability and responsible manufacturing.

Social Perception

Premium & High-Quality, Innovative & Cool, Functional & Reliable, Community-Oriented, Worth the Investment, Evolving Brand

Copy Examples

• •"Crafted for the journey. Designed for the elements. Db equips you for unforgettable adventures."
• •"Experience Scandinavian minimalism redefined. Our gear seamlessly blends form and function for the modern traveler."
• •"The Hook-Up System™: Travel smarter, not harder. Connect your bags and navigate with ease."
• •"Join the Db community. Share your adventures and inspire others to explore the world."
• •"Committed to sustainability. We're reducing our environmental impact, one journey at a time."