Brand Tone

passionate, friendly, inspiring, and helpful

Brand Values

• •Passion for Flowers
• •Quality
• •Customer Satisfaction
• •Natural & Dutch Grown
• •Inspiration & Creativity
• •Family & Heritage

Best Practices

• •Share Your Passion: Let your love for flowers shine through in your descriptions and stories. Use enthusiastic and evocative language.
• •Be Welcoming and Approachable: Address your audience in a friendly and open manner, inviting them to explore and ask questions.
• •Inspire Creativity: Focus on the possibilities and the beauty that edible flowers can bring to culinary creations. Provide ideas and tips.
• •Highlight Quality and Origin: Emphasize that your flowers are carefully grown and sourced, underscoring their freshness and Dutch heritage.
• •Maintain a Personal Touch: Continue to share the mother-daughter story and the family aspect of the business, as this builds connection and trust.

Social Perception

specialized and passionate supplier of high-quality edible flowers

Copy Examples

• •Instagram Post: "Unlock a world of culinary beauty! 🌸 Our fresh, vibrant edible violets are hand-picked from our own Dutch nursery, ready to add a touch of magic to your spring dishes. What will you create? #FloralDelight #EdibleFlowers #DutchGrown #SpringInspiration #CulinaryArt"
• •Website Banner: "From Our Nursery to Your Kitchen: Discover the Passion of Floral Delight. Explore Our Exquisite Range of Edible Flowers."
• •Product Description (for a mixed flower selection): "Can't decide on just one? Let us surprise you with our 'Culinary Bloemmix'! A delightful assortment of our freshest, seasonal edible flowers, perfect for adding a burst of color and subtle floral notes to any dish. Hand-picked with love by Adriënne and Renate. Get inspired! #EdibleFlowerMix #FloralGastronomy #SurpriseYourSenses"
• •TikTok Video Caption: "Watch these beautiful blooms transform a simple cake into a masterpiece! ✨ Our pressed edible flowers are so easy to use and add such an elegant touch. Tag a friend who loves to bake! #FloralDelightNL #BakingJoy #EdibleArt #CakeDecorating #DIYDesserts"
• •Pinterest Pin Description: "Dreaming of a fairytale wedding? Our edible flowers add a romantic and unique touch to cakes, cocktails, and more. Let Floral Delight be a part of your special day. Visit our blog for more enchanting ideas! #WeddingFlowers #EdibleDecorations #RomanticBlooms #FloralInspiration #NetherlandsFlorist"