Brand Tone

Aspirational yet accessible, confident, customer-centric, informative, and transparent.

Brand Values

• •Affordable Luxury
• •Quality
• •Customer Satisfaction
• •Transparency
• •Ethical Practices (Vegan-friendly, Cruelty-free)

Best Practices

• •Incorporate ethical & quality keywords such as vegan-friendly, cruelty-free, eco-friendly, high-quality ingredients, and long-lasting.
• •Use language that makes customers feel 'cherished,' reinforcing customer-centricity.
• •Highlight the value proposition of affordable luxury, emphasizing the savings compared to designer brands.
• •Maintain transparency by openly discussing the 'inspired by' nature of the fragrances, focusing on the scent itself.
• •Encourage customer reviews and offer samples to build community and gather testimonials.

Social Perception

The brand is perceived as offering high-quality, affordable alternatives to luxury designer fragrances, with a strong emphasis on customer satisfaction, transparency, and ethical practices.

Copy Examples

• •Experience luxury scents without the designer price tag. Discover our designer-inspired perfumes at a fraction of the cost.
• •Treat yourself to iconic scents that smell identical to your favorite designer brands. Quality fragrances, unbeatable value.
• •We cherish our customers! Enjoy complimentary samples and personalized service. Your satisfaction is our priority.
• •Pay for the scent, not the label. Our perfumes are crafted with high-quality fragrance oils and adhere to IFRA regulations.
• •Vegan-friendly and cruelty-free. Experience luxury without compromising your values.