Your Brand Voice

    Brand Voice Analysis

    Analysis Details

    Brand:db6310-f1.myshopify.com
    Language:en

    Brand Tone

    Personal and Approachable, Quality-Focused, Warm and Inviting, Simple and Direct

    Brand Values

    • Quality Craftsmanship
    • Affordability
    • Customer Experience/Joy
    • Personal Touch/Small Scale Production
    • Curation

    Best Practices

    • Use 'We' and Personal Stories: Continue to use 'we' (referring to Rachel and Stephen) to maintain the personal, small-business feel. Share small anecdotes or inspirations behind scents or curated items.
    • Focus on Sensory Details and Emotion: When describing candles, evoke the feeling or memory a scent might trigger. For gifts, describe the joy of giving or receiving that item.
    • Emphasize 'Handmade' and 'Curated': Regularly use terms like 'hand-poured,' 'artisan,' 'small batch,' and 'carefully selected' or 'curated' to reinforce quality and thoughtfulness.
    • Keep Language Clear, Warm, and Accessible: Avoid overly technical jargon or overly formal language. The tone should feel like a friendly recommendation.
    • Maintain a Consistent Visual and Verbal Identity: Ensure that the copywriting style matches the clean, quality-focused aesthetic of the website. If social media is developed, carry this tone and visual style across all platforms.

    Social Perception

    Customers interacting directly with the site would perceive the brand based on the tone and values expressed there: likely seeing it as a small, perhaps family-run or couple-run business, dedicated to providing quality, handcrafted, and thoughtfully selected items at reasonable prices. The lack of widespread reviews or social media engagement means their perception is largely controlled by their direct-to-consumer presentation.

    Copy Examples

    • Welcome to Blanche & Boone! We're Rachel and Stephen, and we lovingly hand-pour every artisan candle, hoping to bring a touch of warmth and beautiful scent to your home. Discover our curated gifts, chosen with care.
    • Fill your space with [Scent Name], a fragrance we’ve hand-poured in small batches right here in North Carolina. Made with high-quality ingredients for a beautiful, lasting scent, it’s our way of helping you create special moments at home.
    • At Blanche & Boone, it all starts with a simple idea: quality scents and thoughtful gifts shouldn't break the bank. As a small team, we pour our hearts (and our candles!) into everything we do, curating items we hope you’ll love to live with and gift.
    • Handcrafted for You: Discover New Arrivals at Blanche & Boone
    • Brighten your everyday. ✨ Our hand-poured [Scent Name] candle is crafted to bring a cozy glow to any room. What scents make you feel at home? #BlancheAndBoone #HandmadeCandles #HomeFragrance #GiftIdeas

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