Brand Tone

Enthusiastic, Passionate, Community-Oriented, Trendy, Youthful, Accessible, and Unpretentious

Brand Values

• •Discovery and Uniqueness
• •Sustainability (Implicit)
• •Affordability/Value
• •Nostalgia and Authenticity
• •Community

Best Practices

• •Continuously engage with followers on social media, understand their slang, what excites them (specific brands, eras, styles), and mirror that language authentically.
• •Use emojis, exclamation points (sparingly but effectively), and words that convey excitement ("fire," "grail," "heater," "dope"). Hint at the limited nature of vintage finds to create urgency.
• •Frame shopping at Legacy.to as an adventure or a discovery process. Use language that speaks to finding unique treasures.
• •Since vintage is highly visual, ensure copy complements the images/videos. Use descriptive words that help the audience imagine the texture, fit, and style of the garments.
• •Avoid overly corporate or polished language. Keep it real, relatable, and grounded in the values of sustainability, individuality, and finding value.

Social Perception

Hidden Gem/Go-To Spot, Source of Cool Finds, Exciting and Dynamic, Authentic Thrifting Experience

Copy Examples

• •🔥 FRESH DROP ALERT! 🔥 Hundreds of new vintage gems just hit the racks at Legacy – Pacific Mall (B58) & Square Block Studios (211)! Your weekend thrifting mission starts NOW. Don't sleep on these steals! #LegacyTO #VintageFinds #TorontoThrift #Streetwear
• •🤫 Psst... We're restocking 200+ HEATERS this Saturday. Think rare Carhartt, classic Nike, and those racing jackets you've been hunting for. 😉 Set your alarms! #ThriftFlip #VintageFashion #PacificMall #LegacyTO #TorontoVintage
• •Your Next Vintage Grail Awaits. | Weekly Drops of Authentic Streetwear & Retro Classics. Shop Legacy.to – Pacific Mall & Square Block Studios.
• •🤯 UNREAL find! This 90s band tee just landed. Perfect fade, zero flaws. DM us if you NEED this piece of history in your life! #BandTee #VintageTee #RareFind #LegacyToronto
• •Heads Up, Thrifters! 🤫 Your Exclusive Peek at This Week's Legacy Drop + A Little Something Extra...