Brand Tone

Elegant & Sophisticated, Trendy & Modern, Confident & Assertive, Customer-centric & Assuring

Brand Values

• •Quality & Craftsmanship
• •Unique & Distinctive Style
• •Elegance & Sophistication
• •Customer Satisfaction
• •Accessibility (Value for Money)
• •Trend-Awareness

Best Practices

• •Use vivid, evocative language that reflects sophistication and uniqueness.
• •Highlight Quality and Craftsmanship: Consistently mention the quality of materials and the care taken in crafting the jewelry, reinforcing the value proposition.
• •Connect your 'innovative' pieces to current style conversations.
• •Emphasize the balance between elegance, quality, and accessibility in your messaging.
• •Reinforce customer satisfaction through guarantees and clear communication about your services.

Social Perception

A brand that is perceived as sophisticated, trend-setting, customer-focused and offering great value for money, especially within the Quebec/Ontario region.

Copy Examples

• •Discover the bold elegance of CHKYA Jewelry. Unique designs for a distinctive style.
• •Innovants et remarquables: defining trends with every piece.
• •Experience unparalleled style at unbeatable prices. Elegance, quality, and accessibility in perfect harmony.
• •Satisfaction guaranteed. Express delivery in QC/ON. Shop now.
• •Designed to be both innovative and timeless, it’s more than an accessory – it’s a statement.