Brand Tone

Enthusiastic, helpful, benefit-driven, and practical, with a touch of purpose-driven messaging.

Brand Values

• •Practicality & Innovation
• •Customer Convenience
• •Value for Money
• •Customer Satisfaction
• •Empowerment/Purpose

Best Practices

• •Consistently highlight 'Free Shipping' and 'Pay on Delivery' as strong trust-builders.
• •Use descriptive words that convey convenience and value.
• •Emphasize how products solve everyday problems or make tasks easier.
• •Maintain a helpful and accessible tone by offering personalized advice.
• •Infuse enthusiasm and focus on the benefits customers will receive.

Social Perception

A brand that offers innovative products addressing practical needs, builds trust through convenient payment options, and fosters a sense of purpose and empowerment.

Copy Examples

• •Guarda sin preocupaciones tu comida con el pack de 100 Bolsas Flex (Store your food without worries with the 100 Flex Bag pack)
• •Con la innovadora cinta impermeabilizante ahorra dinero y tiempo (With the innovative waterproofing tape save money and time)
• •Envio gratis y pagas al recibir (Free shipping and pay upon delivery)
• •Ayudamos a cumplir tu proposito (We help fulfill your purpose)
• •Vendemos productos que te ayudan a construir tu proposito y le da sentido a lo que haces (We sell products that help you build your purpose and give meaning to what you do)