Brand Tone

Friendly and Approachable, Empathetic and Supportive, Value-Oriented and Practical, Enthusiastic and Positive, Community-Focused

Brand Values

• •Affordability
• •Empowerment
• •Family
• •Fun and Fashion
• •Accessibility
• •Personal Connection/Service

Best Practices

• •Always Lead with "Susie": Given her "My Story," personalizing the communication as coming directly from Susie (e.g., "I'm so excited to show you...") reinforces the friendly, personal touch rather than a faceless brand.
• •Emphasize Value and Empowerment: Consistently remind customers of the $5 price point and connect it to the feeling of beauty and confidence it provides (e.g., "Look amazing, feel incredible, all for just $5!").
• •Use Warm, Inclusive, and Positive Language: Employ words like "gorgeous," "fabulous," "sparkle," "lovely," "we," "our community." Avoid overly formal or technical jargon. Keep sentences upbeat and encouraging.
• •Foster Community in Calls to Action: Encourage interaction beyond just purchasing. Ask questions, invite comments, and direct people to the Facebook group for a more engaging experience (e.g., "What do you think of this new piece? Let us know in the comments or join the chat in our Facebook group!").
• •Be Relatable and Authentic: Continue to subtly weave in her "mom and wife" persona and the "why" behind her business (helping women, supporting family) in relevant communications. This builds trust and connection with customers who share similar values.

Social Perception

Community Member/Leader, Small Business Owner/Entrepreneur, Provider of Affordable Fashion, Dependent on Individual Interaction

Copy Examples

• •✨ Get ready to sparkle, ladies! ✨ Fresh new arrivals have just landed in the shop, and they are absolutely dazzling! Treat yourself to some new $5 bling that will make you feel fabulous without emptying your wallet. Come say hi and see what's new! Link in bio to shop or join our VIP Facebook group for first dibs! #DazzlingSparkle #AffordableFashion #NewArrivals #PaparazziJewelry #FeelBeautiful
• •Shine Bright on a Budget! ✨ Discover stunning $5 jewelry that lets your inner sparkle come through. Your everyday dose of fabulous, right here with Susie!
• •💖 A Little Sparkle Just For You, [Customer Name]! (New Goodies Inside!)
• •Hello gorgeous! Feeling like you need a little pick-me-up? This beauty (and so many others) is just $5! I believe every woman deserves to feel amazing, and a little sparkle can go a long way. What makes you feel confident today? Let me know below! 👇 #PaparazziAccessories #StyleForLess #DazzleWithSusie #Mompreneur #FashionOnABudget
• •Welcome to the Dazzling Sparkle family! 🥰 I'm Susie, your guide to fabulous and affordable $5 jewelry! This group is all about having fun, finding pieces you love, and supporting each other. So glad to have you here!