Brand Tone

Conscious & Responsible, Informative & Empowering, Positive & Optimistic, Friendly & Approachable, Confident & Proven

Brand Values

• •Sustainability
• •Safety
• •Effectiveness
• •Affordability/Value
• •Innovation
• •Transparency/Honesty
• •Cruelty-Free

Best Practices

• •Prioritize "Eco" and "Safe" Messaging: Always weave in the environmental benefits (reducing plastic, sustainable) and safety aspects (non-toxic, family/pet-friendly, plant-based ingredients) as these are core to the DAZZ identity.
• •Maintain a Positive and Empowering Voice: Frame DAZZ as a smart, proactive solution that empowers consumers to make a difference. Use optimistic language that inspires action rather than guilt.
• •Emphasize Effectiveness and Value: While being green and safe is key, consistently remind customers that DAZZ products *work* effectively and offer good economic value by saving money on refills.
• •Keep it Simple and Clear: Use straightforward, easy-to-understand language. Avoid overly technical jargon. The concept of "just add water" is simple, and the copy should reflect that ease.
• •Foster a Sense of Community and Shared Mission: Use inclusive language ("we," "together," "join us") to reinforce the idea that choosing DAZZ is being part of a larger movement for a cleaner planet. Highlight the collective impact ("Together We've Saved X Plastic Spray Bottles").

Social Perception

Eco-Conscious Choice, Effective & Safe Cleaner, Innovative & Convenient, Good Value, Trustworthy, Community-Oriented

Copy Examples

• •Headline: Stop Trashing a Bottle. Start a DAZZle. Body: Tired of the endless cycle of plastic cleaning bottles? DAZZ delivers powerful, plant-based cleaning in a tiny tablet. Just add water, drop in a DAZZ tablet, and watch your home sparkle – without the plastic waste. Clean smart, live sustainably. Call to Action: Make the Switch to DAZZ Today!
• •Headline: Powerful Clean. Gentle Planet. Happy Home. Body: Who says you can't have it all? DAZZ cleaning tablets are tough on grime but gentle on your family, pets, and the Earth. Our plant and mineral-based formulas are proven effective, leaving your home fresh and sparkling, naturally. Call to Action: Discover the DAZZ Difference!
• •Headline: The Future of Clean is Here. (And it's Tiny!) Body: Imagine a world with fewer plastic bottles cluttering landfills. DAZZ is making it a reality with our revolutionary cleaning tablets. Save space, save money, and help save the planet, one fizzing tablet at a time. Effective, eco-friendly, and oh-so-easy. Call to Action: Join the DAZZ Revolution!
• •Headline: Breathe Easy. Clean Confidently. Body: No harsh chemicals, no overwhelming fumes – just a sparkling clean home. DAZZ uses safe, naturally derived ingredients that you can trust around your loved ones. From countertops to bathrooms, get a powerful clean you can feel good about. Call to Action: Shop Safe & Sustainable Cleaners!
• •Headline: Your Wallet and Your World Will Thank You. Body: Why pay for water and plastic you'll just throw away? DAZZ concentrated cleaning tablets offer a superior clean at a fraction of the cost of traditional cleaners. Refill, reuse, and rejoice in the savings and the positive impact. Call to Action: Get Your DAZZ Starter Kit Now!