Brand Tone

Empowering, inclusive, and original. Encourages self-expression and celebrates uniqueness.

Brand Values

• •Originality
• •Uniqueness
• •Self-Expression
• •Creativity
• •Community
• •Collaboration
• •Empowerment
• •Inclusivity
• •Diversity

Best Practices

• •Use inclusive language like 'tribe,' 'collective,' 'join us,' and 'we are' to foster a sense of community.
• •Emphasize originality and uniqueness in every message.
• •Highlight the brand as a platform for self-expression and empowerment.
• •Showcase collaboration with artists, musicians, and creators.
• •Reinforce the idea of representing a mindset rather than just selling clothes.

Social Perception

Perceived as a brand that values individuality, creativity, and inclusivity, representing a mindset and community rather than just a clothing company.

Copy Examples

• •Join our movement and embrace your individuality with Dazed Empire.
• •Express yourself unapologetically through our collaborative collections.
• •Be part of a community that celebrates originality and creativity. Join the Dazed Empire tribe!
• •Dazed Empire: Where fashion meets self-expression. Discover unique designs that empower you to be you.
• •More than just clothes, Dazed Empire represents a mindset of individuality and creative collaboration.