Brand Tone

friendly, trustworthy, and community-oriented

Brand Values

• •Reliability and Safety
• •Expertise and Experience
• •Community and Local Focus
• •Accessibility and Inclusivity
• •Quality Assurance

Best Practices

• •Stay Community-Focused: Continue to engage with local events, news, and social media groups. Tailor your content to the Milton and Otago audience to reinforce your local identity.
• •Balance Professionalism and Friendliness: While highlighting your technical expertise and certifications, maintain an approachable and friendly tone in your social media captions, email newsletters, and website blog.
• •Showcase Your Dual Expertise: Regularly create content that features both your automotive services and your mobility scooter offerings. This reinforces your unique market position and appeals to a broader audience.
• •Emphasize Trust and Safety: Consistently mention your MTA and NZTA affiliations in your marketing materials. Use customer testimonials to build social proof and reinforce the trust your customers have in your work.
• •Be Genuine and Personal: Continue to share the "human" side of your business. Introducing team members, sharing behind-the-scenes glimpses of the garage, and celebrating milestones will help maintain the personal connection you've built with your community.

Social Perception

Daza's Garage is perceived as a reliable, local, and multi-faceted service provider. Customers see them as a go-to for standard car repairs and warrant of fitness checks, with added trust due to their MTA and NZTA affiliations. The specialization in European cars likely attracts a specific clientele seeking expert service. The addition of mobility scooter services gives them a unique position in the community, portraying them as a caring and inclusive business that caters to the needs of the elderly and those with mobility challenges. Their local directory listings and community mentions paint a picture of a well-integrated and respected local business.

Copy Examples

• •Headline: Your Local Experts for Both Your Car and Your Freedom. Body: At Daza's Garage, we're not just about keeping your car running smoothly and safely. We're also dedicated to ensuring everyone in our community has the freedom to move. From expert European car servicing to reliable mobility scooter sales and repairs, we're your trusted one-stop-shop in Milton.
• •Headline: Peace of Mind on the Road. MTA & NZTA Approved. Body: Drive with confidence knowing your vehicle has been serviced by the best. Daza's Garage is an MTA-assured and NZTA-approved workshop, meaning we meet the highest standards of quality and safety. Book your warrant of fitness or service with us today and feel the difference.
• •Headline: Got a European Car? We Speak its Language. Body: Don't trust your European vehicle to just anyone. Our on-site auto electrician specializes in Euro car programming and diagnostics. At Daza's Garage, we have the experience and technology to give your car the specialized care it deserves.
• •Headline: Restoring Mobility, One Scooter at a Time. Body: We believe everyone deserves independence. That's why we're proud to offer a range of new and pre-owned mobility scooters, backed by our expert repair and maintenance services. Plus, we offer free delivery within an hour of Milton.
• •Headline: From a Family Business to Your Family's Go-To Garage. Body: Since 2019, Daza's Garage has been serving the Milton community with honest work and reliable service. We pride ourselves on our experienced crew and our commitment to keeping you and your loved ones safe on the road.