Brand Tone

Warm & Welcoming, Authentic & Genuine, Caring & Nurturing, Passionate & Informative, Faith-Inspired & Wholesome

Brand Values

• •Quality & Efficacy
• •Natural & Handcrafted
• •Family & Community
• •Customer Well-being & Trust
• •Faith & Purpose
• •Simplicity & Delight

Best Practices

• •Embrace Storytelling: Weave the brand's origin story, the "why" behind Day Three, and the personal touch of Joy and Billy into communications. This reinforces authenticity and the family-run aspect.
• •Highlight Core Values Consistently: Ensure that messages subtly reflect values like natural ingredients, handcrafted quality, faith, and customer well-being. For example, use phrases like "made with care," "God's ingredients," "gentle and effective."
• •Use Warm, Inviting, and Empathetic Language: Write as if speaking to a friend. Use words that convey care, understanding, and a genuine desire to help customers (e.g., "nourish your skin," "we understand sensitive skin," "find your moment of peace").
• •Focus on Benefits and Solutions, Naturally: Explain how the natural ingredients solve customer problems (e.g., dry skin, sensitivity) in a simple, clear, and honest way. Avoid overly technical jargon and let the natural goodness speak for itself.
• •Maintain a Tone of Gratitude and Connection: Regularly acknowledge and appreciate customers. Engage with comments and reviews personally and warmly, reflecting the positive interactions Joy is known for. This reinforces the community feel and the brand's caring nature.

Social Perception

Customers and the public generally perceive Day Three Bath & Body very positively: Trusted & High Quality, Effective for Sensitive Skin, Pleasant & Lasting Scents, Exceptional Customer Service, Appreciation for Handcrafted & Small Business, More Than Just Products: Customers connect with the brand's mission and the passion of its owners.

Copy Examples

• •Instagram Post (Product: Lavender Goat Milk Soap): End your day embraced by calm. ✨ Our Lavender Goat Milk Soap is lovingly handcrafted with soothing goat milk and pure lavender essential oil, perfect for sensitive skin needing a gentle touch. Let the natural goodness melt away your stress and nourish your skin, just as nature intended. #DayThreeDifference #HandmadeWithLove #NaturalSkincare #SensitiveSkinFriendly #SelfCareSunday
• •Facebook Ad (Targeting: Eco-conscious consumers, individuals seeking natural skincare): Tired of harsh chemicals? So were we. That’s why Day Three Bath & Body was born – from our family to yours, a promise of pure, effective, and delightful skincare. ✨ Discover our handcrafted soaps, lotions, and more, all made with God-given botanicals and a whole lotta love. Experience the difference natural ingredients can make. Shop our collection today! [Link to website] #GoNatural #SmallFamilyBusiness #CrueltyFreeBeauty #ShopDayThree
• •Product Description (Website: Honey & Oats Body Butter): Wrap your skin in a comforting hug with our Honey & Oats Body Butter. We blend nourishing shea butter, calming colloidal oatmeal, and the sweet touch of natural honey to create a rich, creamy butter that soothes dryness and leaves your skin feeling incredibly soft and cherished. Handcrafted in small batches because we believe your skin deserves the best, naturally. Simple ingredients, remarkable results.
• •Email Newsletter Snippet (Theme: A Moment for You): In the hustle of life, find a moment for *you*. At Day Three, we pour our hearts (and the finest natural ingredients!) into every product, hoping to bring a little peace and pampering to your daily routine. This week, explore our [New Product/Featured Collection] – created with the same care and prayer as everything we make. Because you deserve to feel good, inside and out. 🙏
• •Blog Post Intro (Title: The Story Behind Our Scents – More Than Just a Pretty Smell): Ever wonder how we choose the beautiful, natural scents for your favorite Day Three goodies? It's a journey of passion, prayer, and a deep respect for the power of botanicals! We believe that what you put on your body matters, right down to the aroma. Join us as we share a peek into our creative process and the inspirations that help us craft scents designed to soothe your soul and delight your senses...