Brand Tone

Sophisticated, Thoughtful, and Empowering

Brand Values

• •Quality and Craftsmanship
• •Timelessness over Trends
• •Affordable Luxury
• •Sustainability
• •Employee Well-being and Inclusivity
• •Female Empowerment

Best Practices

• •Emphasize 'Investment' over 'Purchase': Use language that frames the clothing as long-term investments in a personal wardrobe, rather than disposable purchases. Words like "invest," "curate," and "collect" will reinforce the value of timelessness.
• •Tell the 'Why' Behind the 'What': For each product, go beyond describing its features. Explain why it was designed, what inspired it, and how it’s meant to make the wearer feel. This connects back to the brand's romantic and empowering narrative.
• •Maintain an Elevated Vocabulary: Consistently use words like "sophisticated," "meticulously crafted," "timeless," and "elegant" to maintain the brand's sophisticated tone across all platforms.
• •Champion Slow Fashion: Actively and consistently communicate the brand's anti-fast-fashion stance. This can be done through blog posts, 'About Us' content, and product descriptions that highlight durability and classic design.
• •Focus on Empowerment and Self-Love: Weave the meaning of "Esme" (love) into the copy. Create content that speaks to female empowerment, confidence, and the joy of self-expression through personal style, reinforcing the brand's core mission.

Social Perception

Due to the limited online presence beyond its own website, the public perception of DAYS OF ESME is not widely documented. The brand is self-defining its perception through its own content. The lack of social media engagement and third-party reviews means its reputation is primarily shaped by its website's narrative. There is a potential for brand name confusion with other entities named "Esme," which could impact how it is perceived and discovered.

Copy Examples

• •Beyond the Trend. Timeless Styles, Crafted for a Lifetime.
• •Meet the Jennifer Blazer, the cornerstone of your forever wardrobe. Meticulously crafted from our signature superior fabrics, this piece is designed not for a season, but for a lifetime of confidence. It’s more than a blazer; it’s a statement of enduring style.
• •DAYS OF ESME was founded on a simple belief: that true style isn't fleeting. In a world of fast fashion, we choose the path of considered craftsmanship and timeless design. We create pieces that empower you to tell your own story, with elegance and confidence that never fades.
• •Tired of Trends? Discover Your Timeless Look.
• •Invest in yourself. Invest in style that lasts. Our collection is a celebration of quality craftsmanship and sophisticated design, made for the woman who values both. Discover pieces you'll love for years to come. #DaysOfEsme #AffordableLuxury #TimelessFashion