Brand Tone

Youthful and Trendy, Casual and Urban, Direct and Product-Focused, Visually Driven

Brand Values

• •Style/Fashion-Forward
• •Individuality/Self-Expression
• •Community (Potentially)
• •Quality (Assumed)

Best Practices

• •Know Your Audience: Understand the language, slang (if appropriate), and references that resonate with young streetwear enthusiasts in the Salt Lake City area.
• •Stay Visually Consistent: Ensure the tone of the copy matches the visual style of the photography and videography – urban, edgy, and showcasing the clothes in aspirational but relatable ways.
• •Use Relevant Hashtags: Employ a mix of general streetwear hashtags and local SLC-focused tags to increase visibility and connect with the target community.
• •Be Authentic: Let the brand's personality (e.g., passion for streetwear, connection to SLC) come through in the language used. Avoid overly corporate or generic phrasing.
• •Keep it Concise and Engaging: Especially on social media, use short, punchy sentences and clear calls to action. Ask questions or use prompts to encourage interaction.

Social Perception

Emerging Local Brand, Niche Audience, Online Engagement

Copy Examples

• •Instagram Post (New Hoodie Drop): "❄️ Fresh Drop Alert! ❄️ Our new [Hoodie Name] just landed. Cop yours before it’s gone. Link in bio. #DayNNightUT #Streetwear #NewArrival #SLCFashion"
• •TikTok Video Caption (Styling a Beanie): "Level up your look. Our [Beanie Name] beanie is the perfect vibe. Tap the link in bio to shop. #DayNNight #StreetStyle #UtahFits #BeanieSeason"
• •Website Banner (Homepage): "SLC'S LATEST STREETWEAR. Shop New Arrivals from Day N Night UT."
• •Email Subject Line (Sale Promotion): "🔥 Heat Up Your Wardrobe – Day N Night UT Sale Starts NOW! 🔥"
• •Product Description Snippet (T-Shirt): "Rep your city. The [T-Shirt Name] tee brings fresh graphics and a relaxed fit for all-day comfort and effortless style. Made for the streets. #DayNNightSLC"