Brand Tone

professional, informative, and sales-oriented

Brand Values

• •Quality and Affordability
• •Genuineness
• •Comprehensive Selection
• •Customer Service
• •Expertise/Authority

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone (professional, informative, sales-oriented), key messaging points, preferred terminology, and a "do's and don'ts" list for communication.
• •Focus on Benefits and Solutions: While listing product features is important, emphasize how the products and services solve customer problems or help them achieve their beauty or business goals. (e.g., "Say Goodbye to Sparse Hair With Our Scar Hair Building Fiber").
• •Maintain Professionalism with Clarity: Use clear, concise language that is easy to understand for both individual consumers and salon professionals. Avoid overly casual slang while still being accessible.
• •Highlight Value and Authenticity: Consistently reiterate the brand's commitment to quality, affordability, and genuine products in website copy, product descriptions, and marketing materials.
• •Educate and Inform: Leverage blog posts, social media content, and product descriptions to share expertise, beauty tips, and information about product ingredients and usage, reinforcing authority and trustworthiness.

Social Perception

Day Jour is likely perceived by salon owners and beauty professionals as a convenient and comprehensive supplier for their business needs, offering a wide array of products from consumables to large furniture items. The emphasis on "professional" and "salon/spa use" in their product descriptions and articles reinforces this. For Individual Consumers: They are perceived as an online store offering a broad selection of beauty brands and products across various categories. The availability of popular brands like L'Oréal and Fanola contributes to this perception. General Perception: The brand appears to be recognized within the UAE as a significant online player in the beauty and salon supply market. Their consistent messaging about affordability and a wide range of products likely resonates with a broad customer base.

Copy Examples

• •Headline: Elevate Your Salon: Professional Equipment, Unbeatable Prices. Body: Discover Day Jour's extensive collection of salon furniture and cutting-edge beauty equipment. Quality you can trust, at prices that fit your budget. Shop now for fast UAE delivery.
• •Headline: Your Ultimate Online Beauty Destination. Body: From everyday skincare essentials to professional makeup artistry, Day Jour brings you the best brands and a world of beauty choices. Explore genuine products, delivered to your door.
• •Headline: Unlock Radiant Skin & Hair: Expert Picks Now In Stock. Body: Achieve your beauty goals with our curated selection of high-performance skincare and haircare. Featuring trusted brands and innovative formulas. Visit dayjour.net today.
• •Headline: The Salon Professional's Choice in the UAE. Body: For over seven years, Day Jour has been the trusted partner for salons across the UAE. Find everything you need, from barber chairs to spa essentials, all in one place. Quality, affordability, and fast delivery guaranteed.
• •Headline: Genuine Brands, Beautiful Results. Body: At Day Jour, we guarantee 100% authentic beauty products. Shop with confidence for your favorite skincare, makeup, and hair care brands. Experience the Day Jour difference.