Brand Tone

Friendly and Approachable, Passionate and Emotional, Focus on Beauty and Freshness, Reliable and Service-Oriented

Brand Values

• •Joy and Happiness
• •Quality and Freshness
• •Emotional Connection
• •Customer Focus
• •Everyday Beauty

Best Practices

• •Embrace "Flowers for Every Day": Consistently weave the idea that flowers aren't just for grand occasions but can be a part of daily life, bringing small joys. Use language that is uplifting and positive.
• •Focus on Emotion: When describing products or occasions, tap into the feelings the flowers are meant to convey (e.g., love, gratitude, sympathy, cheer). Use evocative and sensory language.
• •Keep it Friendly and Personal: Address the audience in a warm, approachable manner. Use "you" and "we" to create a connection. Share stories or customer experiences (with permission) if possible.
• •Highlight Freshness and Quality Visually and Verbally: Ensure copy reinforces the high-quality imagery by mentioning the freshness of the blooms, the care in arrangement, and the beauty of the final product.
• •Maintain Romanian Charm (with English accessibility if expanding): Since the primary audience is Romanian, continue to use natural, appealing Romanian in core communications. If an English version is also maintained (as per the myshopify.com URL potentially suggesting wider reach aspirations), ensure the translated tone mirrors the warmth and emotional connection of the original Romanian.

Social Perception

The brand is perceived as a provider of beautiful, fresh flowers with a positive local business image and integration within the community.

Copy Examples

• •Brighten any corner, lift any spirit. 🌸 Our fresh blooms are here to turn an ordinary day into something special. Because every day deserves flowers. #DayflowersSibiu #FlowersForEveryDay #SibiuFlorist #FreshBlooms #SpreadJoy
• •Say it with flowers, feel it with Dayflowers. Handcrafted bouquets in Sibiu, delivered fresh to your door. Let us help you share your emotions, beautifully.
• •A Little Dose of Daily Happiness from Dayflowers 💐 Email Body Snippet: Hello [Customer Name], At Dayflowers, we believe that beauty shouldn't be saved just for special occasions. Discover our new collection of 'everyday' bouquets, perfect for adding a touch of sunshine to your week or letting someone know you're thinking of them.
• •Sibiu, let's make today beautiful! 🌷 Dayflowers offers fresh, stunning floral arrangements for all of life's moments – big or small. Fast local delivery. Order yours now! [Link to website] #FloriSibiu #Dayflowers #EmotiiPrinFlori #LivrareFloriSibiu
• •Capture the warmth of a sunny day with our 'Sunny Smiles' bouquet. A cheerful mix of [Flower Type 1], vibrant [Flower Type 2], and delicate greens, artfully arranged to bring instant joy. Perfect for a 'just because' moment or to send a heartfelt message. Freshness guaranteed.