Tono de Marca

Sophisticated, minimalist, practical, aspirational yet grounded, projecting accessible luxury and intelligent design, and speaking to a consumer who values both aesthetics and utility.

Valores de Marca

• •Scandinavian Design & Simplicity
• •Functionality for a Life in Motion
• •Long-lasting Quality & Durability
• •Sustainability and Conscious Choices

Mejores Prácticas

• •Lead with Function, Frame with Style: Always highlight the practical benefits of the products (e.g., lightweight, organized, spacious) but describe them using an elegant and minimalist vocabulary. Use phrases like "intelligent storage," "effortless functionality," and "streamlined design."
• •Emphasize the Scandinavian Heritage: Consistently reference terms like "Scandinavian design," "Copenhagen-based," and "minimalist aesthetic." This reinforces the brand's identity and key differentiator.
• •Weave in Sustainability Naturally: Integrate the message of sustainability as a core feature, not just an afterthought. Use phrases like "consciously crafted," "made from certified recycled materials," and "designed to last" to show that quality and environmental responsibility go hand-in-hand.
• •Use a Calm and Confident Tone: The voice should be reassuring, calm, and sophisticated. Avoid overly casual slang, excessive exclamation points, or high-pressure sales tactics. The tone should reflect the clean, uncluttered design of the products themselves.
• •Speak to a Life in Motion: Center the narrative around the customer's active lifestyle. Use verbs and phrases related to movement, travel, and daily journeys ("for people on the go," "made for movement," "your travel companion"). This connects the product directly to the customer's everyday experiences.

Percepción Social

Stylish, high-quality, and functional accessories brand with a strong Scandinavian aesthetic and practicality, particularly for travel and daily use. It is positively perceived by environmentally conscious consumers due to its emphasis on recycled materials and sustainability. The brand is seen as trustworthy with a reliable market presence.

Ejemplos de Copy

• •Designed for the journey and the destination. Our Gweneth 1Nighter is crafted from 100% recycled materials, offering thoughtful storage for your spontaneous escapes. Movement made simple, style made sustainable. #DayET #MadeForMovement #ScandinavianDesign
• •Effortless organization meets minimalist design. This compact crossbody bag is your perfect companion for days on the go. With its clean lines and functional compartments, it keeps your essentials secure without sacrificing style. Made from recycled fabrics, it’s a small accessory that makes a big statement about conscious living.
• •Your Everyday Elevated | Discover New Arrivals from DAY-ET
• •From the office to the gym and everywhere in between, carry your day with confidence. DAY-ET bags blend Scandinavian simplicity with smart functionality, ensuring you’re always prepared. Explore our collection of laptop sleeves and shopper bags designed for your life in motion. Shop Now
• •THE HOLIDAY COLLECTION Thoughtfully designed for wherever you're going. Lightweight, functional, and ready for adventure.