Brand Tone

Whimsical, Passionate, Quality-Focused

Brand Values

• •Creativity and Uniqueness
• •Quality and Freshness
• •Customer Satisfaction & Personal Touch
• •Local Community Focus
• •Versatility

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality traits (e.g., whimsical, passionate, caring, artistic), keywords, preferred sentence structure, and even words to avoid. Share this with anyone creating content.
• •Embrace Storytelling: Use language that evokes emotion and paints a picture, aligning with the "Day Dream" theme. Focus on the experience and feelings the flowers will bring, not just the product. (e.g., "weave your emotions into every petal," "moments that whisper").
• •Highlight Uniqueness and Craftsmanship: Consistently emphasize the creative, handcrafted nature of the bouquets and the florists' passion, reinforcing the "artistic" and "personal touch" values.
• •Maintain a Positive and Uplifting (or appropriately empathetic) Tone: Whether for celebration or solace, the language should resonate with the occasion. For joyous events, use vibrant, exciting words. For sympathy, use gentle, comforting, and respectful language.
• •Be Authentic and Local: Remind customers of the local roots ("your Jonesborough florist") and the personal care that goes into a small business service, differentiating from larger, impersonal online flower services.

Social Perception

Positive, imaginative, and pleasant feelings. A caring, creative, and quality-driven local florist.

Copy Examples

• •Let your thoughts drift and your heart bloom. At Day Dream Bokay, we handcraft more than just bouquets; we weave your emotions into every petal with the freshest, most vibrant flowers. For moments that whisper and memories that sparkle. Visit us in Jonesborough or online.
• •Birthday wishes blooming bright! Surprise them with a Day Dream Bokay original – a burst of joy, creatively designed with the freshest seasonal flowers to make their special day unforgettable. Because every daydream deserves to come true.
• •From our hands to their heart, only the freshest blooms make the cut. At Day Dream Bokay, quality isn’t just a promise, it’s the soul of every unique arrangement we create. Experience the art of flowers, passionately designed in Jonesborough.
• •In moments of tenderness, let flowers speak the language of the heart. Our thoughtfully crafted sympathy arrangements are designed with care and the freshest blooms to offer comfort and a gentle reminder of beauty. With a personal touch from Day Dream Bokay.
• •Your dream wedding, blooming to life. Day Dream Bokay specializes in crafting enchanting floral designs that capture your unique vision. From intimate gatherings to grand celebrations in Jonesborough, let's create something magical together.