Brand Tone

Authentic, Inspirational/Motivational, Supportive/Community-Focused, Dedicated/Passionate, Respectful, Quality-Conscious

Brand Values

• •Persistence & Perseverance
• •Growth
• •Authenticity
• •Quality
• •Community
• •Dedication
• •Balance

Best Practices

• •Speak the Language of the Mat: Use terminology and refer to experiences that are relatable to Jiu-Jitsu practitioners (e.g., "the grind," "mat time," "rolling," "the journey"). This builds authenticity.
• •Reinforce the "Path to Black Belt" Philosophy: Consistently weave in messages of perseverance, continuous improvement, dedication, and the long-term journey, rather than just immediate wins.
• •Highlight Authenticity and Experience: Remind the audience that the brand is by practitioners, for practitioners. Share stories or insights that reflect genuine understanding of the BJJ lifestyle.
• •Foster a Sense of Community: Create copy that encourages connection, shared experiences, and support among practitioners. Emphasize that they are part of a larger, like-minded group.
• •Maintain an Inspirational yet Grounded Tone: Motivate and inspire, but keep the messaging relatable to the "everyday practitioner." Avoid hyperbole or an overly exclusive "elite" tone. The focus is on the daily commitment and personal growth.

Social Perception

Day By Day Jiu Jitsu is generally perceived as a genuine and respected lifestyle brand within the BJJ community, created by actual practitioners for practitioners. They are known for producing high-quality gis and apparel with simple, classic, and timeless designs. Customers appreciate their personalized customer service and the "grassroots" feel of the brand. The brand is associated with the philosophy of continuous improvement and dedication central to Jiu-Jitsu ("The Path to Black Belt"). There's an understanding of their commitment to the BJJ community, through athlete support and initiatives like their foundation. Their private label program also positions them as a reliable partner for BJJ academies looking for quality custom gear.

Copy Examples

• •Headline: The Path to Black Belt is Paved with Daily Dedication. Body: Every session, every drill, every choice. It's more than a sport; it's a lifestyle. Our gear is crafted to walk that path with you, day by day. #DayByDayJiuJitsu #NeverStopTraining
• •Headline: For the Everyday Practitioner. By Everyday Practitioners. Body: Born from decades on the mats, Day By Day Jiu Jitsu understands your journey. Experience the difference that authentic passion and premium quality make in every roll. Shop our latest collection. #BJJLifestyle #AuthenticGear
• •Headline: Beyond the Belt: It’s the Growth. Body: Jiu-Jitsu shapes us, on and off the mats. Embrace the persistence, the learning, the community. Day By Day is here to support your journey, every step of the way. #PathToBlackBelt #JiuJitsuJourney
• •Headline: Quality That Lasts. A Philosophy That Endures. Body: Just like your commitment to BJJ, our apparel is built to withstand the grind. Simple, classic designs meet high-quality construction. Train with confidence. Train Day By Day. #DayByDayQuality #BJJGear
• •Headline: Connect. Train. Grow. Repeat. Body: Join a global community rooted in the relentless pursuit of the Jiu-Jitsu lifestyle. Day By Day: Your partner on the path, one roll at a time. #JiuJitsuCommunity #DayByDay