Brand Tone

Passionate & Purpose-Driven, Educational & Informative, Approachable & Friendly, Enthusiastic & Positive, Conscious & Responsible

Brand Values

• •Sustainability & Regeneration
• •Health & Nutrition
• •Quality & Flavor
• •Community & Partnership
• •Education & Accessibility
• •Care & Wellbeing
• •Women-Ownership

Best Practices

• •Lead with Purpose: Always tie back to the core mission of sustainability, health, and bringing seaweed to everyday kitchens. Let the passion for regenerative practices shine through.
• •Educate & Inspire: Share interesting facts about seaweed's benefits, versatility, and the positive impact of regenerative ocean farming. Inspire customers to try new things and feel good about their food choices.
• •Keep it Approachable and Positive: Use warm, inviting language. Avoid overly technical jargon. Focus on the joy of cooking and the deliciousness of the products. Phrases like "easy-to-use" and "everyday kitchen" reinforce accessibility.
• •Highlight Core Values Consistently: Regularly mention "women-owned," "sustainably harvested," "regenerative farming," "nutrient-dense," and "West Coast sourced" to reinforce brand identity and values.
• •Be Authentic & Transparent: Share the story behind the brand, the farmers, and the commitment to quality and ethical practices. This builds trust and a deeper connection with the audience.

Social Perception

Positive & Respected, Innovative & Unique, Trustworthy & Transparent, Eco-Conscious Leader, Appeals to Health-Conscious Consumers

Copy Examples

• •Headline: Taste the Ocean's Goodness. Boost Your Meals with Daybreak Seaweed. Body: Discover the umami-rich, nutrient-packed power of regeneratively farmed West Coast seaweed. From our award-winning seasonings to versatile whole leaves, bring sustainable flavor to your everyday kitchen. Good for you, great for the planet.
• •Headline: Sprinkle a Little Sunshine (and Seaweed!) on Your Day. Body: Our Daybreak Seaweed seasonings are made with love and the finest sustainably harvested seaweed. Elevate your eggs, transform your toast, and make every meal an adventure in flavor and nutrition. Women-owned, planet-focused.
• •Headline: Beyond Salt: Unlock a World of Flavor with Regenerative Seaweed. Body: Tired of the same old spices? Daybreak Seaweed offers a delicious, mineral-rich alternative that’s sustainably grown and packed with umami. Join us in supporting regenerative ocean farming, one tasty sprinkle at a time.
• •Headline: Your Kitchen's New Best Friend? West Coast Seaweed. Body: At Daybreak Seaweed Co., we're passionate about bringing the incredible benefits of seaweed to your table. Easy to use, incredibly versatile, and always delicious. Explore our range and nourish your body while caring for our oceans.
• •Headline: More Than a Garnish: Seaweed That Makes a Difference. Body: We partner with West Coast regenerative ocean farmers to bring you the highest quality seaweed – a superfood that's as good for the earth as it is for your health. Taste the commitment in every jar of Daybreak Seaweed.