Brand Tone

A blend of romantic, eclectic, feminine, and daring, with an approachable and personal communication style that fosters a sense of community.

Brand Values

• •Ethical & Responsible Production
• •Accessible Design
• •Self-Expression & Inclusivity
• •Mexican Pride

Best Practices

• •Embrace the "Romantic & Daring" Duality: Always balance the soft, feminine, and romantic aspects with a touch of boldness and eclecticism. Use descriptive language that evokes both feelings, such as "delicate yet daring" or "soft silhouettes with a bold print.
• •Foster the "DâGirl" Community: Continue to use inclusive and community-focused language. Address your audience directly ("For our DâGirls"), feature user-generated content, and create a narrative that makes customers feel like they are part of an exclusive, fashion-forward group.
• •Highlight Ethical Production Storytelling: Regularly integrate the "ethically and proudly made in Mexico" message into your copy. Go beyond a simple statement; tell stories about your atelier, your team, and the care that goes into each limited-run piece. This reinforces brand values and justifies the price point.
• •Focus on Empowerment and Self-Expression: Frame your products as tools for self-expression. Copy should focus on how the clothes make the wearer *feel*—confident, unique, creative, empowered—rather than just how they look.
• •Maintain a Consistent Visual and Textual Language: Ensure that the romantic, colorful, and eclectic visual style of your photography is matched by the copy. Use a warm, inspiring, and slightly playful tone across all platforms, from the website to social media captions and customer service interactions.

Social Perception

Overwhelmingly positive, seen as a unique, high-quality Mexican brand that empowers customers to define and express their personal style. It is praised for its unique style, prints, and textiles, admired for its versatility, and has successfully built a strong community of "DâGirl de corazón" (DâGirl at heart).

Copy Examples

• •Dare to be you. Our new Elara dress, with its soft tulle and daring silhouette, is designed not just to be worn, but to be lived in. Ready to tell your story? #DaGirl #HechoEnMexico #ModaConsciente
• •Tired of the same old styles? Discover dawearhouse.mx, where romanticism meets bold design. We create ethically-made pieces in Mexico so you can express your unique style with confidence. Your new favorite outfit is waiting. Shop our new collection now.
• •More than just clothing, it's a statement. Each piece is designed to empower, ethically crafted by talented hands in our Monterrey atelier. Wear your values. #ModaEtica #DiseñoMexicano
• •For our DâGirls at heart ♡. This week's exclusive launch is inspired by you. Peek the collection before anyone else and find the piece that feels like it was made just for your mood. Thank you for being part of our story.
• •Watch how @[influencer] styles our iconic Doll Dress for three different occasions! From a casual brunch to an elegant evening. Versatility and unique style, proudly made in Mexico. #Dawearhouse #OutfitInspo #MexicanFashion