Brand Tone

Adventurous, Playful, and Heartfelt

Brand Values

• •Connection
• •Experience over Possessions
• •Spontaneity and Adventure
• •Authenticity

Best Practices

• •Lead with the "Why": Always focus on the outcome", "connection, laughter, memories", "not just the product. Instead of "Buy our book", "use phrases like "Rediscover each other".
• •Use Action-Oriented Language: Employ dynamic verbs that inspire excitement and participation. Words like "discover", "create", "explore", "unleash", "and "scratch" are more engaging than passive language.
• •Amplify User Voices: Continue to make user-generated content (UGC) and testimonials a cornerstone of marketing. Let happy customers tell the story, as their authentic experiences are the brand's most powerful asset.
• •Ask Engaging Questions: In social media copy, pose questions that encourage audience interaction and reflection, such as "What's the most adventurous thing you've ever done together?" or "Who's ready to break the routine?"
• •Maintain a Positive and Encouraging Tone: The copy should always feel supportive and optimistic. It's about empowering couples and families to improve their relationships in a fun, low-pressure way, avoiding language that implies their relationship is "broken".

Social Perception

Overwhelmingly positive; perceived as a fun, creative, and effective solution for fostering connection and breaking routine in relationships.

Copy Examples

• •Tired of the same 'what do you want to watch?' debate every night? It's time to break the routine. With 50 scratch-off adventures, your next unforgettable memory is just a scratch away. Get The Adventure Challenge and start dating your partner again.
• •Look at that smile! This is what happens when you ditch the delivery app for a spontaneous baking adventure. 🔥 Thanks for sharing your masterpiece! What will *you* discover in your next challenge? #AdventureChallenge
• •Stop scrolling, start living. The Adventure Challenge is your guide to a life less ordinary. Choose your edition—Couples, Family, or Friends—and let the adventures begin.
• •(Upbeat Music) Voiceover: You could have another boring night in... OR you could build a pillow fort, have a blindfolded taste test, or paint a masterpiece together. Your choice. 😉 #CouplesChallenge #DateNightIdeas #Adventure
• •Your weekend just got an upgrade.