Brand Tone

Friendly and Approachable, Caring and Empathetic, Helpful and Informative, Trustworthy and Reliable, Innovative and Passionate

Brand Values

• •Quality
• •Customer Satisfaction
• •Integrity
• •Care
• •Innovation
• •Connection
• •American Owned (Veteran-Owned)

Best Practices

• •Always Lead with Care and Friendliness: Start communications with a warm, approachable tone. Use contractions (e.g., "we're," "you'll") to sound more conversational.
• •Highlight Core Values Naturally: Weave in mentions of "quality," "veteran-owned," "customer satisfaction," "innovation," and "care for pets/planet" where relevant, rather than forcing them. For example, "Crafted with care by our veteran-led team..."
• •Share Stories, Not Just Specs: Incorporate anecdotes like the story of Rosa the dog or the "computer nerd" origin to make the brand more relatable and human. Show, don't just tell, how products enhance life.
• •Be Genuinely Helpful: When writing instructional copy or addressing customer queries, maintain a patient, clear, and supportive tone. Anticipate customer needs and provide comprehensive information.
• •Maintain Consistency Across Platforms: While the style might vary slightly (e.g., TikTok more playful, website more informative), the core tone (friendly, caring, trustworthy) and values should be evident in all brand communications. Regularly review content across channels to ensure alignment.

Social Perception

Positive for Pet Owners, Trusted for Specific Niches, Support for Veteran-Owned Businesses, Generally Reliable, Diverse Product Range Can Be a Double-Edged Sword

Copy Examples

• •Unlock a new level of understanding with your furry best friend! 🗣️🐾 Our DaVoice Dog Buttons, inspired by our own talking dog, Rosa, are designed with love and care to help you hear what your pet has to say. As a veteran-owned family business, we're passionate about quality and strengthening that special bond. Ready to start the conversation? #DaVoiceDogButtons #PetCommunication #TalkToYourDog #VeteranOwned #QualityPetProducts
• •Fill Your Home with Heartwarming Scents. ✨ DaVoice hand-poured wax melts are crafted in the USA with premium, non-toxic ingredients because we care about your home and loved ones. Experience long-lasting fragrance that transforms your space. Quality you can trust, from a veteran-owned business dedicated to your satisfaction. [Shop Now] #DaVoiceHome #WaxMelts #HomeFragrance #MadeInUSA #VeteranProud #NonToxicLiving
• •Capture life's moments with precision and ease! 📱✨ At DaVoice, we're tech enthusiasts (and fellow customers!) dedicated to bringing you high-quality, affordable cell phone accessories that just *work*. From sturdy tripod mounts to versatile ring lights, we innovate so you can create. Backed by our worry-free guarantee from a trusted veteran-owned U.S. business. #DaVoiceTech #PhoneAccessories #ContentCreator #QualityGear #Innovation #CustomerFocused
• •From two computer nerds to a thriving veteran-owned business, DaVoice is all about enhancing everyday life with quality and care. 😊 We believe in innovative solutions, top-notch customer satisfaction, and making a positive impact – whether it's helping you connect with your pet or find the perfect home accessory. Thank you for supporting our journey! #DaVoiceStory #VeteranOwnedBusiness #QualityProducts #CustomerCare #InnovationForYou
• •🐾 Special Treat from DaVoice: Quality Goods & Happy Pets! (Body Teaser): As a valued member of the DaVoice community, we're excited to share [Offer/New Product]! Discover innovative products, from talking dog buttons to delightful wax melts, all from a veteran-owned business that cares. Your satisfaction is our mission!