Brand Tone

Professional, Expert, Innovative, Reliable, Solution-Oriented

Brand Values

• •Innovation
• •Sustainability
• •Quality and Reliability
• •Customer Satisfaction/Partnership
• •Australian Owned and Operated

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Professional, Innovative, Reliable, Solution-Oriented), key messaging points, preferred terminology, and a "do's and don'ts" list for communication. This ensures anyone creating content understands and applies the brand voice consistently.
• •Prioritize Technical Accuracy and Clarity: Given the B2B and technical nature of the products, ensure all copy is factually correct, uses appropriate industry terms, and clearly explains benefits and features. Avoid overly casual or ambiguous language.
• •Emphasize Solutions and Benefits, Not Just Features: While technical details are important, always connect product features to tangible benefits for the commercial/industrial client, such as energy savings, enhanced productivity, improved safety, or sustainability achievements.
• •Showcase Expertise and Experience: Regularly incorporate mentions of the company's long history, successful projects, and innovative approaches to reinforce credibility and trustworthiness. Use case studies and project highlights.
• •Maintain Consistency Across All Channels: Ensure the brand tone is uniform across the website, social media (LinkedIn, Instagram), product brochures, technical data sheets, and any customer service interactions. Regular audits of content can help maintain this consistency.

Social Perception

Professional/B2B Focus, Technologically Advanced, Established and Experienced. Distributors and electricians appear to be key audiences. The recent news of voluntary administration might have impacted recent social perception among industry partners and creditors, though the execution of an asset sale agreement suggests a path forward for the brand or its assets. Limited direct customer reviews are publicly visible.

Copy Examples

• •Headline: Illuminate Your Vision: Advanced LED Solutions for a Brighter, Sustainable Future. Body: For over 40 years, Davis Lighting Australia has been the trusted partner for commercial and industrial enterprises, delivering engineered precision illumination. Our innovative LED technology, smart controls, and commitment to sustainability ensure your project not only shines brighter but operates smarter. Discover the Davis difference.
• •Headline: Future-Proof Your Facility with Intelligent Lighting. Body: Embrace the power of IoT and smart lighting with Davis Lighting. From energy-efficient Highbays to sophisticated lighting management systems, we provide solutions that enhance productivity, reduce operational costs, and contribute to your sustainability goals. Let's design your intelligent workspace.
• •Headline: Australian Owned. Globally Proven. Lighting a Nation. Body: Proudly Australian owned and operated, Davis Lighting combines local expertise with world-class innovation. Our robust and reliable lighting solutions are tailored for Australian conditions, powering industries and commercial spaces nationwide. Partner with a leader in lighting.
• •Headline: Beyond Illumination: Lighting Solutions Engineered for Performance and Efficiency. Body: At Davis Lighting, we don't just sell lights; we deliver comprehensive lighting solutions. From initial energy audits and bespoke design to seamless project management and ongoing support, our focus is on quality, reliability, and your complete satisfaction. Experience true lighting expertise.
• •Headline: Sustainable Lighting, Lasting Impact. Body: Drive your green initiatives forward with Davis Lighting's cutting-edge, energy-efficient LED solutions. We are committed to ESG principles, helping you reduce your carbon footprint and achieve significant energy savings without compromising on performance or quality. Light the way to a sustainable tomorrow.