Brand Tone

Friendly and Welcoming, Community-Focused, Enthusiastic and Passionate, Inclusive, Helpful and Knowledgeable

Brand Values

• •Community Building: Creating a space where people can connect, play together, and feel a sense of belonging.
• •Inclusivity: Actively fostering a welcoming environment for everyone, irrespective of background or identity.
• •Passion for Gaming: A genuine love for tabletop games, card games, and the surrounding hobbies, and a desire to share that passion.
• •Customer Service: Providing helpful advice, a good selection of products, and services like game rentals and special orders.
• •Local Engagement: Being an active and positive part of the Davis community, including supporting local initiatives.

Best Practices

• •Prioritize "Community" and "Welcome": Ensure that messaging frequently emphasizes the store as a gathering place for everyone. Use words like "join us," "your community," "everyone welcome," and "friendly."
• •Maintain an Enthusiastic and Positive Voice: Copy should reflect a genuine passion for games. Use exclamation points where appropriate, and convey excitement about products and events. Avoid overly formal or dry language.
• •Highlight Inclusivity Subtly and Overtly: While specific events like "Queermander" can be promoted directly, overall copy should use inclusive language. For example, "gamers of all kinds," "a space for everyone," or showcasing diverse imagery.
• •Be Helpful and Informative: When describing products or events, provide clear, useful information. If promoting a game, briefly mention what makes it fun or who it might appeal to. This reinforces the knowledgeable aspect of the brand.
• •Engage with Questions and Calls to Action: Encourage interaction by asking questions ("What are you playing this weekend?") and using clear calls to action ("Join our Discord!", "Purchase Tickets," "Visit us today!"). This fosters the two-way street of a community.

Social Perception

Davis Cards & Games is generally perceived very positively by its customers and the local community. * Positive Reputation: High ratings on platforms like TCGplayer and positive comments in forums like Reddit. * Valued Community Hub: Seen as more than just a retail store, but as a place for events, gatherings, and community engagement. * Supportive and Inclusive Space: Recognized for its efforts to be welcoming and safe for diverse groups. * Knowledgeable and Friendly Resource: Appreciated for its helpful staff and good product selection. * Locally Owned and Appreciated: The family-owned, specifically woman-owned, aspect is noted and valued.

Copy Examples

• •Instagram Post (Image: Diverse group laughing around a board game table in-store): * "More than just a game store, we're your community hub! 🎲 From epic D&D campaigns to casual board game nights, find your people and your new favorite game right here at Davis Cards & Games. Everyone's welcome at our table. #DavisGames #BoardGameCommunity #FriendlyLocalGameStore #TabletopGames #InclusiveGaming"
• •Facebook Event Promotion (Event: Pokémon League): * "Calling all Pokémon Trainers! 🌟 Join us this Tuesday at 6 PM for our Pokémon League! Whether you're a seasoned pro or just starting your journey, it's all about fun, friends, and catching 'em all. New players always welcome! Let's battle! #PokemonTCG #DavisPokemonLeague #GameNight #DavisCA #FriendlyGaming"
• •Website Homepage Banner Text: * "Welcome to Davis Cards & Games – Your friendly local spot for board games, trading cards, RPGs, and a vibrant gaming community. Drop in, discover something new, and join the fun!"
• •Tweet (Promoting a new arrival): * "Fresh drop! 🔥 The latest [Specific Card Game Expansion/Board Game Title] just hit our shelves! Swing by Davis Cards & Games and grab yours before they're gone. What will you be playing this weekend? #NewRelease #CardGames #BoardGames #ShopLocalDavis #GameStore"
• •TikTok Video Script (Short, energetic video showing various games and smiling faces): * **(Upbeat music)** Voiceover: "Looking for awesome games and even awesome-r people? Davis Cards & Games is the place! From wild Magic nights to chill board game sessions – we’ve got you covered. Come hang out!" (Text overlay: "Your Game. Your Crew. Your Store. Davis, CA") #GameTok #DavisCA #BoardGameFun #MTG #Community"