Brand Tone

professional, trustworthy, and passionate

Brand Values

• •Craftsmanship and Quality
• •Family Heritage and Passion
• •Personalized Service
• •Trust and Reliability
• •Exclusivity

Best Practices

• •Always Emphasize Family and Heritage: Consistently mention that the business is family-run. This is a powerful differentiator that builds trust and a personal connection.
• •Tell a Story, Don't Just Sell a Product: Frame every piece of jewelry as part of a larger narrative is the story of the wearer, the craftsmanship, or the design inspiration. Use phrases like "create your story" or "a new chapter."
• •Maintain a Professional and Passionate Tone: The language should always be respectful, elegant, and infused with a genuine passion for the craft. Avoid overly casual slang or overly aggressive sales language.
• •Highlight Craftsmanship and In-House Expertise: Regularly remind the audience about the in-house atelier, the quality of materials, and the expertise of the jewelers. This reinforces the brand's value proposition.
• •Use a Consistent Call to Action: Encourage personal interaction. Use calls to action like "Visit our boutique," "Schedule a personal consultation," or "Share your story with us," to foster a sense of community and personalized service.

Social Perception

The social perception is positive, based on limited but overwhelmingly positive testimonials on their website, highlighting excellent customer service and high-quality products. However, the wider public perception is somewhat undefined due to a scarcity of independent reviews.

Copy Examples

• •Every family has a story. Ours is told in gold and precious stones. Introducing the 'Eclat' collection, a new chapter in our family's tradition of craftsmanship. Designed by us, for your unique story. Discover the collection in our boutique in Rijswijk.
• •Your love story is one of a kind. Your rings should be too. At Da Vinci Juweliers, we don just sell jewelry; we craft legacies. Let our family help yours begin its own. Visit us for a personal consultation and let's create something timeless together.
• •Imagined by you, handcrafted by us. From a fleeting idea to an eternal treasure, our artisans are here to bring your vision to life. Let create your future heirloom. Schedule your bespoke design appointment today.
• •A cherished piece of jewelry holds a world of memories. Our in-house atelier combines generations of expertise with the utmost care to restore your treasures. Trust our family to preserve yours. Learn more about our repair services.
• •More than a jeweler, we are a family of craftsmen. For generations, our passion has been to create pieces that don just adorn, but celebrate life most precious moments. This is the Da Vinci promise. Visit us in the heart of Rijswijk.