Brand Tone

Authentic & Passionate, Community-Focused & Supportive, Knowledgeable & Core, Engaging & Relatable, Driven & Resilient

Brand Values

• •Community Building
• •Passion for Skateboarding
• •Authenticity
• •Support for Localism
• •Youth Engagement & Positive Outlets
• •Quality & Expertise
• •Advocacy

Best Practices

• •Speak from Experience: Use language that reflects a deep understanding and passion for skateboarding. Avoid generic marketing speak; talk like a skater.
• •Emphasize Community: Regularly highlight local skaters, events, park developments, and the importance of supporting the scene. Make your audience feel like part of something bigger.
• •Be Authentic and Transparent: Share the shop's story, including the owner's journey and the mission of FSF. This builds trust and resonates with the core values of skate culture.
• •Balance Expertise with Inclusivity: While showcasing knowledge of high-end products, ensure the tone remains welcoming to skaters of all levels, from beginners to pros.
• •Adapt to the Platform, Maintain the Core: While TikTok content can be more humorous and trend-driven, the underlying message of community, passion, and supporting local should always be present, consistent with website and in-store messaging.

Social Perception

A Pillar of the Local Skate Community, More Than Just a Retailer, Expert and Reliable, Community-Driven and Supportive, A Real Skate Shop

Copy Examples

• •Instagram Post (Image: Local skater landing a trick at a Daville-supported park): Landed! 💥 That's the feeling we live for. Supporting local talent and parks like [Park Name] is what Daville is all about. Gear up, get out, and make your mark. #DavilleSkateShop #SupportLocalSkate #SkateCulture #FayettevilleSkateScene
• •Website Banner (Homepage): Daville Skate Shop: More Than a Shop, It's a Community. Fueling Fayetteville & Myrtle Beach skateboarding since 2009 with premium gear and unwavering support for the scene. Shop Now & Join the Family.
• •TikTok Video Caption (Humorous video of struggling with a new trick, then landing it): The struggle is real... but so is the STOKE! 😂 Keep shredding, y'all. We've got the gear to get you there. #SkateLife #DavilleSkateShop #NeverGiveUp #SupportYourLocal #SkateboardingIsFun
• •Facebook Event Post (For a local skate jam or competition): 🔥 GET READY! Daville's Annual [Event Name] is back! 🔥 Join us at [Location] on [Date] for a day of sick tricks, good vibes, and community spirit. Prizes, demos, and more! Let's celebrate skateboarding together. Tag your crew! #DavilleEvents #SkateJam #MyrtleBeachSkate #CommunityFirst
• •Product Description (For a Daville branded deck): The Daville 'Core Series' Deck: Built by skaters, for skaters. Crafted for performance and durability, because we know what it takes. Every purchase supports the Friends of the Skateparks Foundation and helps build the future of skateboarding. Ride with passion, ride with Daville.