Brand Tone

Sophisticated and Authoritative, Intellectual and Cultured, Polished and Professional, Innovative and Forward-Thinking, Artist-Centric

Brand Values

• •Artistic Excellence and Quality
• •Innovation and Pioneering Spirit
• •Intellectual Rigor and Scholarship
• •Global Reach and Influence
• •Long-Term Artist Relationships
• •Cultural Dialogue and Engagement
• •Market Leadership

Best Practices

• •Emphasize Intellectual Depth: Ensure copy goes beyond simple descriptions, offering insights into the artist's conceptual framework, historical context, or innovative techniques.
• •Maintain Formal and Articulate Language: Use precise, sophisticated vocabulary. Avoid overly casual slang or colloquialisms. The tone should be respectful of the art and the audience.
• •Highlight Artist-Centric Narratives: Frame communications around the artists and their work. Share their perspectives, stories, and the significance of their contributions.
• •Ensure Factual Accuracy and Authority: All information, especially concerning art historical details, artist biographies, and exhibition specifics, must be meticulously researched and presented with confidence.
• •Integrate Digital and Physical Presence Seamlessly: Copy should reflect the gallery's status as a leader in both physical exhibitions and digital engagement, using language that is both timeless and contemporary. Refer to online viewing rooms, podcasts, and publications as integral parts of the gallery experience.

Social Perception

Prestigious and Influential, High-End and Blue-Chip, Intellectually Serious and Curatorial, Progressive and Digitally Savvy, Committed to Artists, Educational Resource

Copy Examples

• •Experience the new vanguard. [Artist Name]'s seminal exhibition challenges perceptions of form and narrative. Opening [Date] at David Zwirner [Location]. Explore the dialogue.
• •Delve into the intricate world of [Artist Name]. Their latest body of work, now on view, navigates the complex terrain of [Theme], offering a profound meditation on [Concept]. #DavidZwirner #[ArtistName] #ContemporaryArt #[ArtExhibitionName]
• •Beyond the gallery walls. David Zwirner Online presents an exclusive viewing of [Artist Name]'s new works. Discover the artist's vision, narrated through [Medium], available now. Link in bio.
• •New from David Zwirner Books: '[Book Title].' A definitive monograph exploring [Artist Name]'s groundbreaking career and lasting impact. Richly illustrated and featuring critical essays. Order your copy today.
• •Join the conversation. The latest episode of Dialogues features [Guest Name] in discussion with [Host Name], unraveling [Topic]. Listen now to gain new perspectives on contemporary art. #DavidZwirnerPodcast #ArtTalk