Brand Tone

Sophisticated, Personal, Knowledgeable, Classic, Approachable

Brand Values

• •Quality Craftsmanship
• •Timeless Personal Style
• •Personalized Service & Relationships
• •Less is More (Sustainable Wardrobe)
• •Heritage & Legacy

Best Practices

• •Emphasize "Style" over "Fashion": Consistently use language that prioritizes timeless elegance, personal expression, and enduring quality over fleeting trends. Use phrases like "personal style," "timeless," "enduring," "classic," and "heritage."
• •Maintain a Sophisticated yet Approachable Vocabulary: Use refined language that reflects the quality of the merchandise (e.g., "haberdashery," "bespoke," "sartorial," "meticulous craftsmanship") but ensure the overall message remains welcoming and offers guidance rather than being exclusionary.
• •Highlight Craftsmanship and Quality: Regularly incorporate terms that speak to the superior make and materials of the clothing, such as "finest materials," "expertly tailored," "Italian craftsmanship," and "exclusive brands."
• •Focus on the Personalized Experience: Frame your copy around the client's journey to discovering their style, emphasizing the personal consultations, custom fittings, and the "intimate, unique shopping experience."
• •Educate and Guide: Incorporate elements of the "DW Philosophy" and the "Fit Kit" into messaging, positioning the brand as a knowledgeable authority that helps clients make informed decisions about building a lasting, quality wardrobe.

Social Perception

High-End & Quality-Focused, Established & Respected, Knowledgeable & Service-Oriented, Traditional/Classic with a Modern Sensibility, Aspirational & Investment-Worthy

Copy Examples

• •Headline: Beyond Trends, Beyond Compare. Discover Your Signature Style at David Wood Clothiers. Body: Since 1978, we've believed that true style isn't dictated—it's discovered. Allow our experienced clothiers to guide you in building a wardrobe of exceptional quality and enduring character. Book your personal consultation today.
• •Headline: Invest in Yourself. The Art of Timeless Tailoring. Body: A David Wood suit is more than a garment; it's a statement of confidence. Meticulously crafted, perfectly fitted, and designed to last. Experience the difference that true bespoke tailoring makes.
• •Headline: The Gentleman's Edit: Quality Over Quantity, Always. Body: Our "Less is More" philosophy means curating a wardrobe of only the finest pieces that truly reflect you. Explore our collection of exclusive brands and discover garments built for a lifetime of style.
• •Headline: From Italy's Finest Mills to Portland's Historic Waterfront. Body: We traverse the globe to bring you unparalleled craftsmanship and exceptional fabrics. Experience the touch of Italian artistry and the dedication of New England heritage at David Wood Clothiers.
• •Social Media Post (with an image of a well-dressed man): Text: Defining your personal style is a journey, not a destination. At David Wood, we're here to be your trusted guides, helping you select pieces that speak to your individuality and stand the test of time. What does your signature style say about you? #DavidWoodStyle #PortlandMaine #MensHaberdashery #TimelessFashion #CustomTailoring