Brand Tone

Authentic, Traditional, Trustworthy/Reliable, Knowledgeable, Friendly/Community-Oriented, Down-to-Earth

Brand Values

• •Heritage & Tradition
• •Authenticity
• •Quality
• •Customer Service
• •Community Focus
• •Reliability

Best Practices

• •Consistently reference the 'family-owned since 1957' status and Texas roots to build trust and emphasize tradition.
• •Use language that reflects genuine appreciation for the Western lifestyle; opt for clear, honest, and straightforward wording, avoiding overly trendy slang.
• •Highlight the trusted brands you carry and the knowledge of your staff, using phrases like 'hand-selected,' 'expert fit,' and 'built to last' to reinforce these values.
• •Address your customers as part of the 'Texas family' or 'Western community,' emphasizing your local presence and commitment.
• •Let the 'good old-fashioned customer service' shine through in your language by using inviting, helpful, and approachable wording, focusing on how you help the customer achieve their goals.

Social Perception

A staple and institution in the Houston area for authentic Western wear; A reliable source for quality boots, hats, and apparel from well-known brands; A place with knowledgeable staff who can provide expert assistance; A traditional, family-owned business; Potentially a bit 'old-fashioned' or less modern.

Copy Examples

• •Headline: Step Into Texas Tradition. Body: Since 1957, David's Western Wear has been outfitting families with authentic style and lasting quality. Visit us and experience the genuine Texan welcome that’s kept us a local favorite for generations.
• •Headline: Quality That Wears As Well As Your Favorite Boots. Body: At David's, we handpick every piece from trusted brands like Lucchese, Stetson, and Ariat. Because true Western wear isn't just about looks – it's about enduring craftsmanship you can rely on, day in and day out.
• •Headline: The Perfect Fit, Every Time. That’s the David’s Promise. Body: Finding the right boots or hat is an art. Our knowledgeable team has been helping folks find their perfect Western fit for over 65 years. Come on in for good old-fashioned service and expert advice.
• •Headline: Your Roots, Your Style. Body: From the rodeo to the ranch, or simply embracing your Texan pride, David's Western Wear offers genuine apparel for every part of your Western life. Family-owned, Texas-proud, since 1957.
• •Headline: More Than A Store, It's A Texas Legacy. Body: For generations, David's Western Wear has been the heart of Houston's Western community. Discover a wide selection, expert advice, and the warm, family welcome that makes us who we are.