Brand Tone

Friendly & Approachable, Vibrant & Playful, Enthusiastic & Passionate, Modern & Innovative, Helpful & Informative

Brand Values

• •Passion for Tea & Innovation
• •Quality & Natural Ingredients
• •Accessibility & Inclusivity ("Tea for All")
• •Sustainability & Responsibility
• •Community & Connection
• •PositiviTEA
• •Wellness

Best Practices

• •Create a Brand Voice & Tone Guide: Develop a comprehensive document that outlines the brand's personality, voice characteristics (e.g., playful, enthusiastic), do's and don'ts for language, and examples of on-brand copy. This ensures everyone creating content is aligned.
• •Know Your Audience, Speak Their Language: Understand who you're talking to on each platform. While the core tone remains consistent, the expression might vary slightly (e.g., more emojis and slang on TikTok vs. a more polished but still friendly tone on LinkedIn).
• •Emphasize "Fun" and "Accessibility": Continuously reinforce the idea that tea is enjoyable and for everyone. Use inclusive language, avoid overly technical jargon unless explained simply, and highlight the joy of discovery in trying new flavors.
• •Be Visually and Verbally Vibrant: Match the playful and colorful visual branding with equally energetic and descriptive language. Use evocative words that appeal to the senses when describing flavors and aromas.
• •Stay True to Core Values in Messaging: Consistently weave in brand values like sustainability, quality, innovation, and community into storytelling and product descriptions. For instance, highlight eco-friendly packaging when launching a new tea or share stories about ethical sourcing.

Social Perception

Loved for Variety & Flavor, Seen as Modern & Fun, Recognized for Strong Branding, Improving E-commerce Focus, Appreciation for Sustainability Efforts, Mixed Views from Tea Purists, Resilience and Re-invention

Copy Examples

• •☀️ Sip, sip, hooray! Your summer just got a whole lot juicier. 😎 Introducing 'Mango Tango Twist' – a vibrant blend of sweet mango, zesty orange, and a playful pinch of hibiscus. It's like a vacation in a cup! Ready to dance with this flavor? Tap to shop! #DAVIDsTEA #SummerTea #NewFlavor #TeaTimeFun
• •Your Coziest Weekend Starts NOW! ✨ (+ a sweet treat inside!) Hey Tea Lover! Ready to unwind and pour some happiness? This weekend, explore a world of flavor from soothing bedtime blends to energizing morning brews. Plus, because we love making your tea moments extra special, enjoy [Discount/Offer] on us! Let's make this weekend delicious. [Link to Shop]
• •Feel-Good Teas for a Feel-Good You. 🌱 From calming chamomile to energizing matcha, discover the perfect natural boost to your day. Sip your way to wellness! Explore our wellness collection. #DAVIDsTEA #Wellness #HealthyLifestyle #TeaBenefits
• •Dare to indulge? 🔥 Our Chocolate Chili Chai is not your grandma's cuppa (unless your grandma is seriously cool!). Rich dark chocolate notes tango with a warming kick of chili and exotic chai spices. It's bold, it's decadent, and it's unapologetically delicious. Perfect for cozy nights or when you just need a little 'oomph' in your day. Go on, spice things up! #DAVIDsTEA #SpicyTea #ChocolateTea #TreatYourself
• •Tea dilemma! 🤔 Which vibrant vibe are you brewing today? 🍓 Berry Blissful OR 🍋 Zesty Lemon Zing? Vote below & tell us your fave way to sip! 👇 #DAVIDsTEA #TeaPoll #CommunityLove #DailySip