Brand Tone

Community-focused, Welcoming, Knowledgeable, Passionate, Resilient, Adaptable, Traditional yet Eclectic, Approachable and Inclusive.

Brand Values

• •Community Engagement
• •Love of Books and Reading
• •Customer Service and Knowledge
• •Independence and Heritage
• •Adaptability and Innovation
• •Accessibility
• •Curated Selection

Best Practices

• •Emphasize "Community" Regularly: Use words like "community," "Letchworth," "local," "together," and "gathering place" to reinforce this core value. Actively mention local events or partnerships.
• •Show, Don't Just Tell, Knowledge: Instead of just saying staff are knowledgeable, highlight curated lists, staff recommendations, or "ask our experts" features. Mention the joy of discovery and the wide range of genres available.
• •Maintain a Welcoming and Inclusive Voice: Use friendly, approachable language. Address the reader directly ("you," "your"). Highlight aspects like accessibility or events for diverse interests.
• •Celebrate Heritage and Independence (Subtly): Weave in mentions of their long history (e.g., "serving Letchworth for over 60 years") or their employee-owned status to build trust and highlight their unique position.
• •Be Authentic and Passionate: Let a genuine love for books, music, and community shine through. Share enthusiasm for new arrivals, author events, or customer interactions. Avoid overly corporate or generic phrasing.

Social Perception

Beloved Local Institution, More Than Just a Bookshop, Knowledgeable and Trustworthy, Resilient and Appreciated, Nationally Recognized.

Copy Examples

• •More than just a bookshop, David's is where Letchworth comes to connect. For over 60 years, we've been your home for stories, music, and community. Discover your next favourite read, browse our eclectic music selection, or simply unwind in our friendly café. We're employee-owned and community-loved. Visit David's Bookshop – your story starts here.
• •Join the conversation at David's! This week, we're thrilled to host [Author's Name] for an inspiring evening. As your community bookshop, we bring people and stories together. Book your spot and be part of Letchworth's literary life. See our full events calendar at [website link].
• •Every book has a story, and our secondhand collection has thousands waiting for a new chapter with you. From rare finds to beloved classics, our knowledgeable team is here to help you uncover hidden gems. Come explore the treasures at David's Bookshop, where old books find new friends.
• •Looking for a fresh perspective? Our passionate booksellers have handpicked this month's must-reads. At David's, we're dedicated to bringing you a curated selection, from bestsellers to indie darlings. Pop in and let our team guide you to your next great literary adventure.
• •Your perfect afternoon awaits at David's Bookshop & Café. Grab a great book, a delicious homemade scone, and soak in the heart of Letchworth. We're more than a shop; we're a gathering place built on community spirit and a shared love for stories. Come say hello!